Daniel Odriozola

No BS Media Buying

[Daniel Odriozola @danielodrio]

@williamkast_ Apologies William! I've DMd you

Did not realize you had your DMs open

[Daniel Odriozola @danielodrio]

Is your ROAS all over the place?

Consolidate your account

Too many active campaigns won't let FB learn and have a stable and scalable ROAS

[Daniel Odriozola @danielodrio]

Recurring purchase brands need to focus on customer acquisition

High ROAS will mean nothing on a $50 product if they don't buy again

DO THIS:
1. Spend more
2. Sell more
3. Break even
4. Get them to keep buying

[Daniel Odriozola @danielodrio]

Top of Funnel targeting is dead

Advantage+ campaigns are the way to go

[Daniel Odriozola @danielodrio]

Don't let a high ROAS trick you

Understand it

If you are getting a high ROAS with a bad/average CTR if and when your CPMs increase you'll ROAS will drop

[Daniel Odriozola @danielodrio]

How to get the highest ROAS possible?

Understand the key metrics to achieve it and which need to be improved

[Daniel Odriozola @danielodrio]

Advantage+ campaigns have been a game changer in FB ads

With great creatives they will most times outperform manual sales campaigns

[Daniel Odriozola @danielodrio]

@philnind Thanks!

It really is a strategy game, higher CPA can be okay as long as your ROAS is increasing despite these "taxes"

But a lot of times high CPAs kill your ROAS

[Daniel Odriozola @danielodrio]

Every interest you add on FB Ads is like a "tax" charged by Facebook

Your CPM will increase

Making your CPC rise

Causing your CPA to be higher

[Daniel Odriozola @danielodrio]

Meta Ads have become more about creatives

Before creating great audiences was key

Now Advantage+ with awesome creatives will yield great results

[Daniel Odriozola @danielodrio]

@zorothewiz PRINT

[Daniel Odriozola @danielodrio]

@BavoSocial Hey Bryce! Just sent you a DM 😎

[Daniel Odriozola @danielodrio]

@jordan_ross_8F client

[Daniel Odriozola @danielodrio]

@Arssenn8 Sent you a DM

[Daniel Odriozola @danielodrio]

Doesn't matter how good your ads are if you don't have a good landing page for them

This is true for all industries

[Daniel Odriozola @danielodrio]

@festimfitness GPT

[Daniel Odriozola @danielodrio]

@LodhaKavish AI

[Daniel Odriozola @danielodrio]

@timjcarden Robot

[Daniel Odriozola @danielodrio]

@JordanBazouzi GPT