Dani Nathanson

Passionate about wearable technology, baseball, and good design.

[Dani Nathanson @daninathanson]

Excellent progress, #morphingmatter and #softmachineslab @CarnegieMellon! I'd love to learn more about the skin adhesive used here. https://t.co/inSldsA8ak #WearableTech #Wearables

[Dani Nathanson @daninathanson]

@GallagherWayChi @oldtownschool Is this cancelled due to rain?

[Dani Nathanson @daninathanson]

Thrilled the @Mets started off the season with a W. #OpeningDay #OpeningDay2019

[Dani Nathanson @daninathanson]

Very exciting! The Most Powerful Supercomputer in the World Is Coming to Illinois / via @ChicagoInno

[Jim Gaffigan @JimGaffigan]

Happy #PiDay!

[Dani Nathanson @daninathanson]

Can't wait to check out #WiredtoWear at @msichicago in just a few days! #functionalapparel #fad #wearabletech #fashion

[Dani Nathanson @daninathanson]

New haircut goals: @taylorswift13 Reputation Stadium Tour on Netflix. 🙌🏼

[Dani Nathanson @daninathanson]

Love the @birdiesslippers I received last week so much I just bought another pair! Wise to order .5 size up. I got the Songbird in black and Phoebe in saffron. Here's a link if you want to try them as well: https://t.co/9PZoFckHlV

[Dani Nathanson @daninathanson]

Congrats, @JdeGrom19!

[New York Mets @Mets]

OFFICIAL: @JdeGrom19 is the 2018 #NLCyYoung! #Mets

[Julio Rosas @Julio_Rosas11]

Me trying to get a fitted sheet on the bed:

[Daniel Gulati @DanielGulati]

"If your value prop is price, loyalty extends as far as your discounts."

[Dani Nathanson @daninathanson]

Sad the @Mets aren't in the running, but excited for the @Brewers especially now that @cgrand3 is part of the team. Hoping tonight pans out for them! #mlb #NLCS #NLCS2018

[Dani Nathanson @daninathanson]

Thanks for a good chat and see everyone next Wednesday! #mgmt6650

[Dani Nathanson @daninathanson]

Calls can also possibly have higher costs, which can be tricky in measuring which channel leads to more profit. #mgmt6650

[Dani Nathanson @daninathanson]

A5) Would be good to measure calls (though hard to do w sales team) vs online requests by quality ($) and quantity. #mgmt6650

[Dani Nathanson @daninathanson]

@brittybap It's also proactive instead of reactive (historical data only) which helps c-suite give mktg a seat at the table. #mgmt6650

[Dani Nathanson @daninathanson]

A1) Click through and viewthrough would be interesting, CPC. I would really want to understand the customer journey. #mgmt6650

[Dani Nathanson @daninathanson]

A4) Give worst, average, and best case scenarios. Would also show how each impacts spend to show where the mktg budget goes #mgmt6650

[Dani Nathanson @daninathanson]

A dashboard that combines the info would be helpful: both one comprehensive for mkt team and one more general for C suite #mgmt6650

[Dani Nathanson @daninathanson]

A3) target reached, CTR, % conversions; this combined with expenditures and gross margin data can help one calculate ROI #mgmt6650

[Dani Nathanson @daninathanson]

A2) lack of data, more emphasis on sales than marketing, analysis paralysis, not connecting data back to revenue/profit #mgmt6650