really love when we push our creative limits for big moments around the league โ this piece was a long time in the making!
big thanks to @gregcicle for working his magic & teaching us plenty about infinite zoom art in the process
and ๐ซก to Lucho, such a deserving MVP
watching WAY MORE judge judy than i'd like because every champions league match on paramount+ takes me to a local CBS channel instead
help me out @paramountplus ๐
@SoccerCooligans the โNEYMARโ in quotes, the subtle head-in-hands background, the 12 (?!) different sponsor logos โฆ I see something new each time I look at this post
itโs worth noting that weโve never geo-blocked highlights on MLS social channels (at least since I started in 2015)โฆ
thatโs probably why big moments from Zlatan and Rooney were able to put up similar numbers to Messi, but Messiโs overall reach is still in a class of his own
Look at the differences in these engagement numbers between Messi's big free kick for PSG vs his free kick last night for Miami..
1st image - American Ligue 1 coverage (124k)
2nd image - UK Ligue 1 coverage (3.1m)
3rd image - Argentine Ligue 1 coverage (258k)
4th image - MLS coverage of the goal last night (11.4m)
3.5 million engagements combined for the first 3 after 6 months, while MLS's will hit 15 million on that one tweet by lunch. The official Ligue 1 account doesn't even have a video of the Messi goal against Lille.
This is why geo-locking sports content is a killer for growth in 2023 and another reason why the MLS / Apple deal is incredible for MLS.
does staying up *late* to cover Messi madness and then hopping on an early train to Philly for Union-Tijuana make you a @LeaguesCup sicko? asking for a friend!
cc: @andrew_wiebe / @Extratime
As people who watched are aware, in yesterday's #MLSAllStar game I had the absolute pleasure of speaking to both Folarin Balogun & Bukayo Saka of @Arsenal
I understand the American soccer narrative is an easy punching bag, but let's all be better. The game is about to explode here. We are ready, hope you are too ๐โค๏ธโฝ๏ธ
โฝ๏ธ @MLS social is hiring โฝ๏ธ
1. help us cover everything (!) happening across the league with a focus on match nights: https://t.co/HXw53SSCUK
2. oversee the development of our tiktok creator program along with other platform opportunities: https://t.co/p1r4MLbXCu
working on the league side, you donโt have many opportunities to end up in the content graveyardโฆ
which probably makes it feel worse when it happens ๐
fully deserved for Leรณn & weโll ride again next year
new york has turned me into a monster* and thereโs no going back
*confidently jaywalking across every street in montreal to the horror of those around me
new york has turned me into a monster* and thereโs no going back
*confidently jaywalking across every street in montreal to the horror of those around me
a few notes from my first-ever cricket match:
- @KKRiders picked up a big W (#AmiKKR, imo)
- shah rukh khan (incredibly famous bollywood actor and team owner) was in attendance and all 66k fans lost their minds
- american-style cheerleaders
- found a new favorite sport ๐