Dan Stelly

social for @MLS. world's leading authority on half volleys. forever leaning against the subway doors. views are my own.

[Major League Soccer @MLS]

Season 30's here, and it's our biggest one yet.

#MLSisBack TODAY! 🙌

[Major League Soccer @MLS]

Welcome to our biggest season yet. 👋

#MLSisBack TODAY!

[Dan Stelly @danstelly]

really love when we push our creative limits for big moments around the league — this piece was a long time in the making!

big thanks to @gregcicle for working his magic & teaching us plenty about infinite zoom art in the process

and 🫡 to Lucho, such a deserving MVP

[Major League Soccer @MLS]

Took his game to another dimension & had a season for the ages. ✨

@fccincinnati’s Lucho Acosta is the 2023 Landon Donovan MLS MVP!

[Dan Stelly @danstelly]

watching WAY MORE judge judy than i'd like because every champions league match on paramount+ takes me to a local CBS channel instead

help me out @paramountplus 😂

[Dan Stelly @danstelly]

@SoccerCooligans the “NEYMAR” in quotes, the subtle head-in-hands background, the 12 (?!) different sponsor logos … I see something new each time I look at this post

[Dan Stelly @danstelly]

who did it better? 😛

[Dan Stelly @danstelly]

it’s worth noting that we’ve never geo-blocked highlights on MLS social channels (at least since I started in 2015)…

that’s probably why big moments from Zlatan and Rooney were able to put up similar numbers to Messi, but Messi’s overall reach is still in a class of his own

[MLS Buzz @MLS_Buzz]

Look at the differences in these engagement numbers between Messi's big free kick for PSG vs his free kick last night for Miami..

1st image - American Ligue 1 coverage (124k)
2nd image - UK Ligue 1 coverage (3.1m)
3rd image - Argentine Ligue 1 coverage (258k)
4th image - MLS coverage of the goal last night (11.4m)

3.5 million engagements combined for the first 3 after 6 months, while MLS's will hit 15 million on that one tweet by lunch. The official Ligue 1 account doesn't even have a video of the Messi goal against Lille.

This is why geo-locking sports content is a killer for growth in 2023 and another reason why the MLS / Apple deal is incredible for MLS.

[Dan Stelly @danstelly]

@kylesheldon it’s @taylorhesterFC actually! i’ve just been pulling the strings tonight 🙂

[Taylor E. Hester @taylorhesterFC]

i’m lucky 📱

[Dan Stelly @danstelly]

does staying up *late* to cover Messi madness and then hopping on an early train to Philly for Union-Tijuana make you a @LeaguesCup sicko? asking for a friend!

cc: @andrew_wiebe / @Extratime

[Jillian Sakovits @JillianSakovits]

As people who watched are aware, in yesterday's #MLSAllStar game I had the absolute pleasure of speaking to both Folarin Balogun & Bukayo Saka of @Arsenal

I understand the American soccer narrative is an easy punching bag, but let's all be better. The game is about to explode here. We are ready, hope you are too 😉❤️⚽️

[Dan Stelly @danstelly]

few things more humbling than trying to bring the “it’s a short walk” NYC attitude to LA 😩

[Dan Stelly @danstelly]

⚽️ @MLS social is hiring ⚽️

1. help us cover everything (!) happening across the league with a focus on match nights: https://t.co/HXw53SSCUK

2. oversee the development of our tiktok creator program along with other platform opportunities: https://t.co/p1r4MLbXCu

[Dan Stelly @danstelly]

prime Giovinco + Jozy was must-watch stuff for a couple seasons 🤝

[𝐂𝐇𝐀𝐑𝐋𝐄𝐒 @chaaliiykay]

Name a football duo with Insane Chemistry.

[Dan Stelly @danstelly]

working on the league side, you don’t have many opportunities to end up in the content graveyard…

which probably makes it feel worse when it happens 🙃

fully deserved for León & we’ll ride again next year

[Dan Stelly @danstelly]

@Mattyfatpants this was literally me this weekend!

[Dan Stelly @danstelly]

new york has turned me into a monster* and there’s no going back

*confidently jaywalking across every street in montreal to the horror of those around me

[Dan Stelly @danstelly]

new york has turned me into a monster* and there’s no going back

*confidently jaywalking across every street in montreal to the horror of those around me

[Dan Stelly @danstelly]

putting “chai” and “roti” in today’s crossword while I’m still making the India-vacation-back-to-work transition? low blow, @nytimes

[Dan Stelly @danstelly]

also, bagged water 😅

[Dan Stelly @danstelly]

lifelong @KKRiders fan here, just checking in from eden gardens

[Dan Stelly @danstelly]

a few notes from my first-ever cricket match:

- @KKRiders picked up a big W (#AmiKKR, imo)

- shah rukh khan (incredibly famous bollywood actor and team owner) was in attendance and all 66k fans lost their minds

- american-style cheerleaders

- found a new favorite sport 🏏