Daniel Stephenson

Owner of Homesick Marketing, Fuel Coffeeworks 1+2, Outlands Project, 2 kids and a sexy wife 🤙🏼

[Daniel Stephenson @danstephnson]

Today’s prblm // we lost the screws for the coffee screens so the machine is out of action 🫠

[Daniel Stephenson @danstephnson]

Today was busy af:
Ride sunderland // ads analysis
Triumph // New bike poster edit
Honda // Website photoshop edits
Wild Hybrid // JavaScript to new website
Fuel 1 // Ingredient shop, banking
Fuel 2 // Banking, investment chat
Outlands // Hillclimb poster
Homesick // new lead

[Daniel Stephenson @danstephnson]

“how many caps do you wear?” The price of spreading your income over multiple streams trying to not have everything riding on one job.

I lost my job and it wasn’t pretty. That’s not happening again.

[Daniel Stephenson @danstephnson]

The best thing about being self-employed is having no days off and being sick AF 🤮

[Daniel Stephenson @danstephnson]

God we need some cash flow. If we could get a bit of investment to take the. Day to day stress off, we could actually focus on on making the business better #startuplife #investment #cashflowissue

[Daniel Stephenson @danstephnson]

Final step: compiled all data into a 20-week footfall chart for Sep 2025-Jan 2026. BASED ON DATA. the full picture to plan ahead. #CoffeeLife [Sources: UK Hospitality Trends, Durham Cricket,Eventbrite,Google Trends,UK High Street Reports.] wowowweewow

[Daniel Stephenson @danstephnson]

I can feel a spreadsheet coming on.

[Daniel Stephenson @danstephnson]

Had grok look at the information and rate the traffic expectancy. Festive season spikes: weeks 12-16 score 8-9, then dips to 5, 4, 3 in Jan 2026. Used UK sales & local data as prior. #FuelCoffee [Source: Google Trends]

[Daniel Stephenson @danstephnson]

Cross referencing event, footfall stats and Google trends around keywords for coffee shops. Weeks 5-9 steady at 6, no major events. Nov picks up with pre-Christmas buzz, weeks 10-11 at 7. #SmallBiz [Source: Eventbrite] - we will be 1 by then so I looked at our historical data.

[Daniel Stephenson @danstephnson]

Narrowed focus to Sep 2025-Jan 2026 for Fuel Coffee. Broke down weekly footfall scores using Durham cricket & local events like Chester-le-EATS. Weeks 1-4: 8, 7, 8, 9. #ChesterLeStreet [Source: Durham Cricket] - things are looking up 👀

[Daniel Stephenson @danstephnson]

digging into UK coffee shop trends. Rated months from the info out of 10
•January: 2
•February: 1
•March: 3
•April: 5
•May: 4
•June: 9
•July: 9
•August: 9
•September: 7
•October: 6
•November: 8
•December: 9
#CoffeeShopHustle [Source: UK Hospitality Trends]

[Daniel Stephenson @danstephnson]

I didn’t realise how much harder growing a business was to starting a business. Not sure which plate to spin first each day. Working on design inbetween customers at fuel coffeeworks isn’t sustainable

[Daniel Stephenson @danstephnson]

Being a startup business owner is paying wages with money you don’t have whilst sitting in the bath to get a second from the kids

[Daniel Stephenson @danstephnson]

Building the best club in the world // Lsn1: People over performance. You can teach people the skills to be good but you can’t make them be nice people.

[road.cc @roadcc]

Rapha announces loss of £12 million, citing cost of living and supply chain concerns

This marks the sixth straight year that the British cycling kit brand has posted a loss

https://t.co/bfcmt2Dmyt #cycling

[bertabuddy @bertabuddy88]

@HomelanderMMA that didn't age well GG

[UFC on TNT Sports @ufcontnt]

What a moment for 𝕊𝕌𝔾𝔸! 🍿

@SugaSeanMMA

#UFC292

[Daniel Stephenson @danstephnson]

@BenjiNaesen who is Jonas on the phone to after every stage. Can’t be his wife, she’s there. Is it the burner phone? 😉

[Anna Mac 👑🪱 🌈🖤🖤 @AnnamacB]

How hard is it to give the riders room and keep your god damn flags out of the way! 🤬

#TDF2023