Managing Partner at Sojourn Solutions - a leading marketing operations consultancy - focused on helping our customers to achieve peak performance results.
Eloqua Community! Please join us next week for our 6th virtual Eloqua User Group of 2022! @kpindle hosts 6/16 with an agenda including: Litmus Email Testing App Demo by Litmus, Contact Washing Machine App Tips by Sojourn. https://t.co/WXmJKT1Y0G #oracleeloqua#eloquausergroup
Process maturity simply means getting smarter about the day-to-day elements of all of your operational processes. By growing your process maturity, you’re able to get more value out of your marketing investment. https://t.co/No5uHmrTG5 #marketingoperations#operationalprocess
A good process is an enabler in Marketing Operations, just as good technology and good people are enablers. While there’s no single way to “do” process improvement, Sojourn's Andy Worobel shares her expert insights: https://t.co/txdqPeaW6R #marketingoperations#operationalprocess
"One of the best ways to narrow down any martech decision is to identify which tool best addresses your key use cases. ... have to consider costs, etc..., but those don't matter if the tool doesn’t meet your key use cases.” https://t.co/MYzkmWRxC2 #marketingoperations#martech
Are you at #SDSummit in Austin right now? We want to know - what does "running at peak performance" mean to you? Across strategy, people, process, customers, martech, and results... Visit @danvawter in booth K25 to sign-up for a complementary assessment today! #b2b#marketingops
"Multi-touch attribution allows you to talk about the return on marketing investment in terms that a CFO, a sales director, a general manager is going to understand." An interview with @peterbel, Marketing Director at @Adobe https://t.co/9rHoVYuvAR via @ChuckLeddy #b2bmarketing
Atlanta area #ModernMarketers! Join us at the @OracleMktgCloud#Eloqua User Group meeting - 4/25, 12-2pm (lunch will be served) - for a feature presentation from #OracleEloqua customer Naylor, key product roadmap insights, and more! https://t.co/hBT5nRFxsr #CustomerSuccess
"... performance marketing is more about driving accountability for marketing teams, getting them to speak the language of business and “prove” marketing ROI." Read more - https://t.co/v6S5SCIkhE via @ChuckLeddy #b2b#b2bmarketing#ROI
We're heading to Austin in May for #SDSummit - will we see you there? Come by our booth K25 to visit with @danvawter and team. We're located across from @OracleMktgCloud's lounge (526), and just down the aisle from the Brew Park! Cheers! https://t.co/ZjKvLtSXOp #B2BMarketing