Chris Gadek

ceo, @AdQuick. 2nd sponsor of @tbpn, growth marketer, rock 'n' roller.

[Chris Gadek @dappermarketer]

I run an out of home software company, so I wondered how often founders on David Senra's shows talk about it.

We transcribed all of Founders and David Senra (250 hours, 3.1M words). Not often: 32 mentions in 223 episodes.

But when someone takes a side, it's positive 14 of 17 times.

[Tobias Maximus @tmaxftw]

The French riots this weekend will be streamed live in 480p

[Jason Hanson @JasonTheHanson]

Got it in blue too :)

[Chris Gadek @dappermarketer]

@AdamSinger thanks 🙏

[Chris Gadek @dappermarketer]

I run an out of home software company, so I wondered how often founders on David Senra's shows talk about it.

We transcribed all of Founders and David Senra (250 hours, 3.1M words). Not often: 32 mentions in 223 episodes.

But when someone takes a side, it's positive 14 of 17 times.

[Chris Gadek @dappermarketer]

@etnshow hahahahah

[Chris Gadek @dappermarketer]

@FoundersPodcast @AdQuick Thanks David, glad it landed. Let's do it. Sending you a DM now.

[Chris Gadek @dappermarketer]

@kamilrextin makes sense the ROI is there for b2b

[Chris Gadek @dappermarketer]

@payton The transcripts mostly back you up: 14 of the 17 mentions that took a side were positive.

[Chris Gadek @dappermarketer]

Built this on a @British_Airways flight back to Austin, TX over @Starlink:

• yt-dlp: 223 episodes
• @ElevenLabs Scribe v2, diarized, 4 parallel workers
• Python: regex lexicon, 203 candidates classified, bootstrap CIs

250 hours of audio, one flight.

Thank you @elonmusk

[Chris Gadek @dappermarketer]

I run an out of home software company, so I wondered how often founders on David Senra's shows talk about it.

We transcribed all of Founders and David Senra (250 hours, 3.1M words). Not often: 32 mentions in 223 episodes.

But when someone takes a side, it's positive 14 of 17 times.

[Chris Gadek @dappermarketer]

@saikatx Timestamps if you want to hear them:

• Senra on SF tech billboards: https://t.co/7aeH1ul5zB
• Senra, round two: https://t.co/jNmWM0Gsqb
• The Raising Cane's poster: https://t.co/DsSNilcAnU

[Chris Gadek @dappermarketer]

@saikatx Nope, neither. Two were Senra complaining that tech billboards only talk about the company ("me, me, me, me").

The third one I love: @raisingcanes's found a poster at the drive-through slowed the line because people kept stopping to read it. The ad worked a little too well.

[Chris Gadek @dappermarketer]

Want all 32 mentions with quotes and timestamps? Reply "list" and I'll send you the spreadsheet.

[Chris Gadek @dappermarketer]

More sources:

• Ferrero's delivery trucks: https://t.co/Naf3FdGYAz
• Rolex window displays: https://t.co/qJlcH8wXIU
• Jerry Jones's stadium ads: https://t.co/9ovGFlLfbR
• Zappos and airport bins: https://t.co/JMueBvj0NE
• Senra on SF billboards: https://t.co/7aeH1ulDp9

[Chris Gadek @dappermarketer]

@Revolut cc @NStoronsky

[Chris Gadek @dappermarketer]

The best one is from Nik Storonsky of @Revolut:

"Almost 50% of airports in Europe will now have ads."

His reasoning is simple: in the physical world, he's "paying for impressions much cheaper" than in digital.

[Chris Gadek @dappermarketer]

Sources, with timestamps:

• Storonsky on Revolut's airport ads: https://t.co/08813NQZOu
• Senra's reaction: https://t.co/1ELGywdBQX
• Ted Turner's unsold billboards: https://t.co/Sbbpc7TytK
• Michelin's road signs: https://t.co/QlAmhXEDtY

[Chris Gadek @dappermarketer]

Shameless plug: if the Revolut playbook is on your list, @AdQuick covers 1800+ US media owners (99%), all out of home in the top 10 major metros in the top 40+ media countries, and programmatic DOOH in 100+ countries.

What's the best out of home play you've seen a founder run?

[Chris Gadek @dappermarketer]

How we did it: transcribed all of @FoundersPodcast and @davidsenra with @ElevenLabs, searched 134 terms across 9 media types, then reviewed all 203 hits to drop stuff like Billboard magazine. A blind re-check agreed 87% of the time.

It shows what founders say. That's all.