This video perfectly explains why faceless channels can make you very rich
Build a channel, then sell it. @noahmorris recently sold a channel for $200k
My YouTube channel achieved 4,000 subscribers on December 20, 2023! Track and celebrate your own success today for free with @vidIQ#vidiq https://t.co/U0qbjFBPFz
People can argue YouTube and theory all day but it's only the doing that matters. You created a video and it exists to serve a purpose or you didn't. I love talking YouTube but what works for one channel may not work for yours. It's like a doctor treating every patient differently, he wouldn't give certain medicines to those who can't take it. I can give you a list of incredibly specific advice and theories I had for this video, and trust me we go deep, but in the end there are a million factors and few of them may help you and where you are right now. Imagine Lebron James trying to give you advice on how he dunks, a lot of the time for these creators I work with their advice is to just go do it. For the expert guitar player they can tell you chords and scales but in the end they just feel it. That only comes from doing it a million times. Even MrBeast always said "Just make better videos" which becomes more true each day. He stopped giving as much specific advice and maybe I could be wrong but I assume it's because some just aren't ready to hear it or it doesn't apply to them at all in their niche. Spend less time reading, theorizing, arguing and more time doing. Nothing wrong with learning and iron certainly does sharpen iron, but in the end just do it every single day for years and you will get it. Keep learning but don't get pulled back and forth and frozen in analysis, focus on the doing.
This channel got 1.9 MILLION views on it’s FIRST video
I spent the past 2 weeks studying the genius mind behind this feat:@wono_strategy
Here are 5 powerful strategies so you never get low views on YouTube again
Some of these will contradict everything you know about YouTube.
Continue only if you’re not afraid to find out you’re wrong.
1-F*** niches
If you want to go viral on YouTube, niches will be your death.
Wono explains this, way better than I could, in his threads.
But here’s the gist.
Let’s say your niche is finance.
All the people that can potentially watch your YouTube videos are people interested in studying finance.
Which is not that many people compared to the whole world’s population.
But if on the other hand, you take Wono’s approach…
If you make a video on How Japanese Housewives Outsmarted Global Finance…
You’re still talking about finance. But you’re targeting everyone who knows what finance is. Not just the people who actively want to study it.
Which is WAY MORE people.
This is an ATTENTION MARKET .
Not just people on your niche. But all the people who could ever watch a video on your topic with the proper framing.
A great way to frame any topic and target a wider audience is to talk about it in a story format.
Just like in this viral video.
2- Subvert Ideas
Mr. Beast always says the success of a YT video is about crafting an idea so irresistible people will be haunted by it if they don’t click.
Now, the point is not to discuss if Mr. Beasts’ content meets this standard or not.
But to show you that your title and thumbnail must make your idea so irresistible people can’t help but click.
Let’s look at the example.
The idea of Japanese housewives taking down global finance seems too crazy to be true. Because it contradicts our idea of housewives.
And here’s where the secret lies:
Subverting expectations is one of the most powerful ways to hook people.
The thumbnail reinforces that subversion, by displaying a soft looking woman with $280 million written behind her.
”She looks so innocent! How could she ever take down those greedy cunning men in finance? I need to know how!”
All these elements also take advantage of another psychological trigger.
We all love an underdog story.
And the idea of an improbable character taking down an institutional power fits that perfectly.
3- Immerse the viewer
The intro is the most important thing in your video. After your idea and packaging.
So let’s take a closer look at how each part on the intro plays a key role to keep the viewer watching.
The intro on the video has 3 parts:
1. Hook
2. Setup
3. Immersion
HOOK:
July 1st 1999 the world is buzzing about the New Millennium. The dot com bubble is nearing its peak and the Euro had just been introduced. But in Japan a quiet revolution was starting to take place. A revolution that would change the landscape of global Finance in ways no one could have predicted.
***
The intro throws us right into the story.
Notice the tension.
It’s compelling because it contrasts a buzzing world with a quiet one where things are starting to get heated.
It teases us about what’s to come without explaining much.
SETUP:
In homes across the country a group of ordinary housewives in Japan began to venture into a world ruled by Wall Street tycoons and international banking Giants. We call them the Mrs. Watanabe. This is motivated by a desire to protect their families. Armed with nothing more than personal computers and an unyielding resolve, the Mrs. Watanabes shook the global financial markets from their kitchen tables forever.
***
The set up explains things just enough so we’re not confused but we still need more.
It establishes who the character is, what their motivations are and why we should root for them.
Boom! We’re invested.
IMMERSION:
Imagine if we could go back in time to the late 1980s…
***
This is actually the start of the meat of the video.
But I include it as the final part of the intro because it’s the final punch to make us care.
When the narrator put us into the situation our brains can’t help but engage.
We’re hooked again.
4. Choose your character
The best stories, have the best characters.
The thumbnail and the intro make very clear who the central character is.
But here’s what’s different from your favorite movie:
Mrs. Watanabe is not a person.
She’s an idea.
A nickname given to all the Japanese housewives trading stocks to save their homes.
But the video deliberately addressees the housewives in singular form — as Mrs. Watanabe— several times.
This is no coincidence. It’s a ploy to make you more connected and invested into the story.
Which just makes it harder to leave the video
5 - Counter intuitive editing
Most YouTube gurus will give you the following advice to make you video better:
More editing. Faster cuts. Flashier sounds.
But this is total BS.
No REAL YouTube pro will EVER tell you that.
Of course, editing is a powerful tool.
But only when it serves a good script.
A video with a great script will still be great with bad editing.
But a video with great editing and a bad script won’t EVER be good.
On the housewives video the script is superb and the editing is phenomenal.
But it’s counter intuitive.
The video lingers for a few seconds on silent screens. It uses slow movements. Soft sound effects. Quiet music.
Don’t get me wrong, there’s still lots of movement…
But it doesn’t feel like someone is peeling my eyes open with duct tape to keep my attention.
Which is how I feel when I watch a Mr. Beast video.
Instead there’s enough movement to keep me engaged, but not overwhelmed.
The editing ENHANCES the storytelling, instead of trying to REPLACE it.
If you’re even a bit interested on YouTube I highly recommend you follow @wono_strategy and read his threads.
I found out stuff about YouTube I had NEVER heard about by reading his stuff.
Also, It took me a long time to write this post, and it would mean the world to me if he saw it.
So if you want to help me with an RT, you’ll be always in my heart.
Marjorie :)