Darlene Letran

[Darlene Letran @darleneletran]

Messina's salted caramel and white chocolate at #admaengage

[Darlene Letran @darleneletran]

Messina preso on #admaengage... We're gonna get free ice cream today :)

[Darlene Letran @darleneletran]

In conclusion... @TimDoidge will be using TripAdvisor more #admaengage

[Darlene Letran @darleneletran]

Objective for TripAdvisor = conversion, personalisation, gamification, localisation, ecosystem. #admaengage

[Darlene Letran @darleneletran]

#TripAdvisor listens/caters to their market = Japan now has a user friendly site and for China emphasis on shopping #admaengage

[Darlene Letran @darleneletran]

Making it easy for site visitors at #TripAdvisor by personalising content just for you #admaengage

[Darlene Letran @darleneletran]

@TimDoidge talked about IBM ExperienceOne to better reach your customers. Head over to the IBM booth and speak to us #admaengage #ibmengage

[Darlene Letran @darleneletran]

#TripAdvisor Mobile as a key strategy to reach customers. #admaengage

[Darlene Letran @darleneletran]

Review, reviews, reviews! Who doesn't go to #TripAdvisor when travelling? #admaengage

[Darlene Letran @darleneletran]

@TimDoidge presenting Aaron Hung, Director of Partnerships of TripAdvisor talking about customer experiences. #admaengage

[Darlene Letran @darleneletran]

Content is king for #TripAdvisor #admaengage

[Darlene Letran @darleneletran]

@TimDoidge going to TripAdvisor reviews first before booking hotels #admaengage

[Darlene Letran @darleneletran]

Positive engagement gets more score (sales). Customers would proactive rather than reactive. #admaengage

[Darlene Letran @darleneletran]

Get your team on board with the process of changing to a customer centric model within the organisation. #admaengage

[Darlene Letran @darleneletran]

Customer data is an asset and investment is needed on that. #admaengage

[Darlene Letran @darleneletran]

Ask your customers, "What do you think?" Get ideas! Send happy birthday cards. Do event triggering not propensity modelling. #admaengage

[Darlene Letran @darleneletran]

10% average growth year on year for BMO. You see results from focusing on what's relevant to your customer. #admaengage

[Darlene Letran @darleneletran]

BMO makes it easy for their sales people to talk to customers based on needs #admaengage

[Darlene Letran @darleneletran]

Streamlining tools to engage customers. Deal with your channels and understand the process. Don't do 8 clicks just do 2. #admaengage

[Darlene Letran @darleneletran]

Gayle's gifted children know what she's just bought - more shoes! Now that's analytics! #admaengage @TimDoidge