It’s becoming increasingly obvious that Infantino and Trump used the USA World Cup as a giant sales pitch to investors… proof of just how much money can be squeezed out of football.
The constant hydration breaks, the dreadful half-time spectacle, the relentless commercialisation made it all feel carefully staged.
This wasn’t just a World Cup. It was a demonstration of how the beautiful game could be packaged, monetised and sold piece by piece.
@British_Airways which genius came up with the idea to add adverts to your hold music? The frustration of being on hold for 25 mins after being passed around isnt the selling point you think it is