Darr Gerscovich

All things media, images, data and drones. Marketing consultant. Reformed ski bum, road biker and backpacker.

[Darr Gerscovich @darrg10]

Similar to the old Mac vs PC ads, but this time Apple is on the receiving end. The use of the phones' assistant voice is a nice touch. https://t.co/wPkoN5FFPL

[Darr Gerscovich @darrg10]

Meta fined record $1.3B for data privacy violations. It was bound to happen to a large tech firm. If you've been tracking #GDPR it's not a surprise. Perhaps now #gdprcompliance will be taken more seriously, as many of us posited ba…https://t.co/jDt7I9Ssb9 https://t.co/163fdOXGHX

[Darr Gerscovich @darrg10]

I’m very much looking forward to sharing my decades of marketing experience... consulting to #b2btech #startups and #scaleups. If you're not driving growth, let's chat. And yes, we love referrals. DarrG Consulting https://t.co/Y5dEXybLph

[Darr Gerscovich @darrg10]

In the last few years we've seen the rise and fall of #lowcode as a category.

Why was low-code so successful? Because it created a programming abstraction layer, making coding more accessible to many more people.

Why will gener…https://t.co/0pzmBpb1XW https://t.co/pSHG8aBlGC

[Darr Gerscovich @darrg10]

I love big challenges but there's a right and wrong time for everything. For example, I keep getting pinged for a role at a company that is currently - to put it politely - facing strong headwinds in the press. I think LinkedIn should recalibrate their Jo…https://t.co/V3gfHs7uj5

[Darr Gerscovich @darrg10]

Now this is thinking outside the box... pun intended. https://t.co/gnoCWA8pui

[Darr Gerscovich @darrg10]

Start changing your Marketing team *today*.

After seeing so much hype about #ChatGPT I've been experimenting with AI chatbots to understand the actual impact on marketing. The hype is VALID -> Expect massive acceleration in the n…https://t.co/TwBmPQ4ZmW https://t.co/vLRVemA1Lv

[Darr Gerscovich @darrg10]

I'll admit it, I'm rarely inspired by the "inspirational" videos in my feed. However, this one feels different - or maybe I'm just overcaffeinated. You be the judge...

Satya comes across as humble and wise in his leadership advice:
1. Leadership is a pr…https://t.co/9bWvmI6AEu

[Darr Gerscovich @darrg10]

With all the tech layoff news it's easy to think that there aren't good job prospects. Here are some exciting sr. marketing roles to keep your spirits up if you're searching for the next role:

1. VP Marketing, Chicago Blackhawks, one of the original 6 NH…https://t.co/jSMpdvFCV4

[Darr Gerscovich @darrg10]

I came across this quote from the founder of TRX, Randy Hetrick, and it's a great reminder to be hungry and humble, “A winner is just a loser who tried one more time. I’m certainly not the world’s smartest guy or its best leader, b…https://t.co/qAG4AXbVI7 https://t.co/MF8HTuvTzL

[Darr Gerscovich @darrg10]

I just showed this headline to my 10 yr old son and his response was, "I don't get it." For different reasons, I don't get it either. What's the benefit of bringing back an outdated brand and applying it to an entirely different ca…https://t.co/Gb76e1oXii https://t.co/839J2bAUEU

[Darr Gerscovich @darrg10]

Ever see "innovation" coming out of CES, such as heated seatbelts, and think, really? Yet upon deeper review it's actually really smart. Goes to show you the importance of context. https://t.co/pWsbOxeyWZ

[Darr Gerscovich @darrg10]

After ~3.5 yrs I'm leaving Appian. It's been a wonderful experience full of growth (and challenges), and I am grateful to Matt Calkins for the opportunity and to my colleagues for what we accomplished. We increased subscription revenue growth by 2x, compl…https://t.co/vyFX7J8zL1

[Darr Gerscovich @darrg10]

Having worked at LinkedIn a decade ago, I was a purist. It took me a while to appreciate personal stories on a "professional" network. But every professional is a real person. So today I share my true colors... yesterday after an e…https://t.co/J7j4dGexYf https://t.co/PPZf4HQWH1

[Darr Gerscovich @darrg10]

I feel like I ran a marathon and I haven't moved an inch in the last 3 hrs. What an incredible game by Croatia! And to think Brazil felt they'd won it after their first goal. #worldcup2022 https://t.co/LIhESoz2Wg

[Darr Gerscovich @darrg10]

It's hard to argue with the fact that software automation is even more important in an economic downturn. https://t.co/Sv46B9Uc1N

[Darr Gerscovich @darrg10]

It's 5am. Everyone is asleep, yet there's chanting in the house. What a beautiful sound! #DaleCampeon https://t.co/XTu6IjJu7E

[Darr Gerscovich @darrg10]

Here are the 5 steps to validate messaging. I had fun with Benji Block of B2B Growth Marketing talking about how to get messaging right, and wrong. Hear the full interview on your favorite podcast app or listen to it on iTunes https://t.co/aLuAKIB4vm. 

I…https://t.co/sXvvyFSF7l

[Darr Gerscovich @darrg10]

Rooftop solar panels are very cool, but space-based panels are out of this world. It's truly mind-boggling when sci-fi meets reality. “It’s not new science, it’s an engineering problem.” #cop27 #solar https://t.co/DVGcLF91CY

[Darr Gerscovich @darrg10]

I've always thought very highly of Patagonia. The quality of their products, customer service and ethos. They are now truly in a league of their own... https://t.co/En79xVu8Tq