Making a product is a sprint; making people care is a relay.
It’s not just the founder’s job—it’s designers, marketers, support teams, even users who spread the word.
The best products don’t just solve problems; they spark communities.
Making a product is just step one—then you’ve got to torch the rulebook and hustle.
Getting people to care is a grind: chase feedback, tweak, beg, repeat.
Instantly unethical pricing strategy.
Sharing a user review from G2, showing how they keep sucking money
This isn’t just about one bad experience, it’s a lesson in what NOT to DO when it comes to pricing strategy.
it's a paywall maze.
is it making money for them? Yes!
Building a product is like buying a ticket to the race—coding it gets you to the starting line, but it doesn’t mean anyone’s cheering.
The real win? Making people feel something about it.
People won’t care about your product if they don’t trust you.
I’ve watched startups with ‘meh’ products outperform giants because they showed up authentically.
I thought that was enough. But NO!
Our platform has everything—analytics, lead tracking, campaign automation—perfect for mid-sized businesses.
Features don’t speak, stories do.
Now I’m figuring out how to turn ‘it’s efficient’ into ‘it’s a game-changer for them.
People don’t buy products—they buy solutions to their frustrations.
You can have the slickest UI or the fastest tech, but if it doesn’t scratch an itch they feel daily, it’s invisible.
Earlier, email marketing was about sending one message to all.
Today, it’s about creating a unique, personalized experience for each recipient.
But success still depends on the basics:
-Intriguing subject lines.
-Clear and relevant messaging.
-Strong calls-to-action.
How email marketing evolved?
-Batch Emails
No audience targeting
-Segmentation
Sorting recipients into categories
-Triggered Email
Messages based on user actions
-Automation
Campaigns on autopilot
-Hyper-Personalization
Unique experiences for each recipient
Google Analytics showed users not moving past the home page.
Microsoft Clarity revealed broken product links due to JS errors.
Result?
Lost sales.
Takeaway: Even small issues can ruin your funnel! Optimize every step.
We get 40+ direct positive replies, 1000+ leads intent identified as they visit our website and check our pricing page
We reach out to 10000 prospects, send 3 awareness emails and 2 follow-up emails in automated mode and That's IT
it requires 2 hour a week in campaign setup
I have a list of 180+ communities to promote you business!
Comment 'yes' and I'll share the PDF in your DM.
Make sure to send a connection request if we're not connected already.
Stop competing on price, Compete on value!
This became the advice we still follow in our ManagePlus journey.
The idea is not to sell cheap in cutthroat competition, the idea is to provide great value so customers happily pay for it.
I made this 'B2B Email Marketing Playbook'
It has just 9 pages with easy to follow process.
If you are looking to grow your B2B business, comment 'yes' and I will share it via DM.