Data Axle

Formerly Infogroup. We heart #data, probably because that's our specialty. Follow us to nerd out on data, #AI, #machinelearning, #marketing, #sales and more.

[Data Axle @Data_Axle]

Father’s Day marketing tip: You’re not targeting dads. You’re targeting people buying for them.
The key? Use dad personas as intent signals to drive smarter campaigns. See how to do it with data👇https://t.co/ss7mkYWqJv
#FathersDay #MarketingTips #AdTech #DataDriven

[Data Axle @Data_Axle]

AI isn't failing marketers. Weak data foundations are. Join our Christy Walsh McGrath & @HCLSoftware to learn why AI initiatives stall and how leading organizations are building AI-ready strategies with trusted data, unified identity, and richer customer context. #GartnerMKTG

[Data Axle @Data_Axle]

The June edition of the Data Axle Digital Audiences Newsletter is here!
This month: Amazon Prime Day audiences, sports fan segments for soccer, golf, tennis & Tour de France, plus new AI-powered audiences to help marketers reach consumers with precision.
https://t.co/M8USvMkztt

[Data Axle @Data_Axle]

We’re heading to Tulsa for the 60th Annual NARC Conference! Stop by our booth to see how we help organizations power smarter planning.

#NARC2026 #RegionalPlanning #TransportationPlanning #EconomicDevelopment #DataDriven #MPO #CouncilsofGovernment

[Data Axle @Data_Axle]

Join Data Axle, @HCLSoftware and AI Evangelist Sumitra Patil at the @Gartner_inc Marketing Symposium to discuss why AI projects stall and what leading organizations are doing to build the data-driven foundations that power successful AI strategies.
https://t.co/SyyScbP3vK

[Data Axle @Data_Axle]

Most companies don’t have a data problem.
They have a “why does it take 5 days to get an answer?” problem. By the time insights arrive, the opportunity is already gone. SignalFuse™ changes that.
Learn how.
#AI #BusinessIntelligence
https://t.co/LrHN4ToRN3

[Data Axle @Data_Axle]

Your martech stack isn’t “broken” — your data flow is.
This video shows how to move from integration chaos to client-ready, reliable reporting with standards + governance + monitoring.
🎥 Watch
#MarTech #DataIntegration #DataQuality #MarketingOps

[Data Axle @Data_Axle]

A map can show you where businesses are. But it won’t tell you what’s missing. Explore how organizations are using location intelligence to uncover these patterns and make smarter decisions.
https://t.co/aHw6srRWJP
#LocationIntelligence #GIS #DataDrivenDecisionMaking

[Data Axle @Data_Axle]

Cookies are going away. AI is stepping in.
🎥 Watch how demand gen teams can adapt with AI, first-party data, and privacy-first strategies → https://t.co/QxpunZ6hjB #AIMarketing #DemandGen #MarTech

[Data Axle @Data_Axle]

Cookies are disappearing. Privacy rules are tightening. Personalization still matters. This guide explains: what they are, how marketers use them, and why they’re critical for safe collaboration. https://t.co/5dhRe2bAbq
#DataCleanRooms #MarketingData #PrivacyFirst #MarTech

[Data Axle @Data_Axle]

AI is moving fast. But speed alone is not the advantage. If your data foundation is not strong, AI will only accelerate the wrong decisions. Watch the quick overview below, then dive deeper into the full article.
#AI #DataStrategy #MarketingTechnology

https://t.co/40HAdaNdKh

[Data Axle @Data_Axle]

A map shows where businesses are.
Context shows where opportunity is.

New from Data Axle: how location-infused business data is reshaping strategy; from expansion to community impact.

Read more: https://t.co/aHw6srRWJP

#Data #LocationIntelligence #GIS

[Data Axle @Data_Axle]

Bad data breaks marketing.
Clean data drives growth.
This video explains why data quality is the foundation of attribution, personalization, and ROI.
https://t.co/4yJcDHAXkJ
#DataQuality #MarketingOps #RevOps #MarTech

[Data Axle @Data_Axle]

Congrats to the Dewey team on expanding access to premium datasets, AI-powered discovery, and tools designed to support both researchers and librarians alike.

We’re proud that Data Axle is part of this growing partner ecosystem.

https://t.co/zhgYYEDxrI

[Data Axle @Data_Axle]

Maps show locations.
Data shows opportunity.
Here’s why location-infused business data is changing strategy. 👇️

Read more: https://t.co/aHw6srRWJP

#Data #GIS

[Data Axle @Data_Axle]

Clients want unified metrics. Martech reality is messy.
This guide shows how to build reliable, client-ready data flows across platforms with standardization, governance, and smarter integration architecture.
https://t.co/Q8Tc2RYqOh
#MarTech #DataIntegration #DataQuality

[Data Axle @Data_Axle]

Your customers aren’t just consumers or professionals; they’re both. Most brands still treat B2B and B2C data as separate worlds. The result? Fragmented experiences and missed growth opportunities.
https://t.co/bwQE42Tj9c

[Data Axle @Data_Axle]

Spam complaints = one of the fastest ways to lose inbox placement. If you're over 0.1%, you're already in risky territory. Most complaints come down to one thing: broken expectations. Learn how to fix it
https://t.co/hGO584ufnV
#EmailMarketing #Deliverability

[Data Axle @Data_Axle]

If your emails don’t land in the inbox, your growth strategy doesn’t work. Deliverability isn’t technical; it’s revenue-critical.📉 Lower engagement = worse placement 📉 Worse placement = less revenue Here’s how to fix it 👇
https://t.co/5v0h1N6UeN
#EmailMarketing #Growth

[Data Axle @Data_Axle]

AI is not the advantage; data is. If your data foundation is weak, AI just scales bad decisions faster. Read what it takes to make AI work:
→ Data as infrastructure
→ Connected B2B + B2C signals
→ Faster, smarter decisions
https://t.co/40HAdaNdKh
#AI #DataStrategy