Father’s Day marketing tip: You’re not targeting dads. You’re targeting people buying for them.
The key? Use dad personas as intent signals to drive smarter campaigns. See how to do it with data👇https://t.co/ss7mkYWqJv
#FathersDay#MarketingTips#AdTech#DataDriven
AI isn't failing marketers. Weak data foundations are. Join our Christy Walsh McGrath & @HCLSoftware to learn why AI initiatives stall and how leading organizations are building AI-ready strategies with trusted data, unified identity, and richer customer context. #GartnerMKTG
The June edition of the Data Axle Digital Audiences Newsletter is here!
This month: Amazon Prime Day audiences, sports fan segments for soccer, golf, tennis & Tour de France, plus new AI-powered audiences to help marketers reach consumers with precision.
https://t.co/M8USvMkztt
Join Data Axle, @HCLSoftware and AI Evangelist Sumitra Patil at the @Gartner_inc Marketing Symposium to discuss why AI projects stall and what leading organizations are doing to build the data-driven foundations that power successful AI strategies.
https://t.co/SyyScbP3vK
Most companies don’t have a data problem.
They have a “why does it take 5 days to get an answer?” problem. By the time insights arrive, the opportunity is already gone. SignalFuse™ changes that.
Learn how.
#AI#BusinessIntelligence
https://t.co/LrHN4ToRN3
Your martech stack isn’t “broken” — your data flow is.
This video shows how to move from integration chaos to client-ready, reliable reporting with standards + governance + monitoring.
🎥 Watch
#MarTech#DataIntegration#DataQuality#MarketingOps
A map can show you where businesses are. But it won’t tell you what’s missing. Explore how organizations are using location intelligence to uncover these patterns and make smarter decisions.
https://t.co/aHw6srRWJP
#LocationIntelligence#GIS#DataDrivenDecisionMaking
Cookies are going away. AI is stepping in.
🎥 Watch how demand gen teams can adapt with AI, first-party data, and privacy-first strategies → https://t.co/QxpunZ6hjB #AIMarketing#DemandGen#MarTech
Cookies are disappearing. Privacy rules are tightening. Personalization still matters. This guide explains: what they are, how marketers use them, and why they’re critical for safe collaboration. https://t.co/5dhRe2bAbq
#DataCleanRooms#MarketingData#PrivacyFirst#MarTech
AI is moving fast. But speed alone is not the advantage. If your data foundation is not strong, AI will only accelerate the wrong decisions. Watch the quick overview below, then dive deeper into the full article.
#AI#DataStrategy#MarketingTechnology
https://t.co/40HAdaNdKh
A map shows where businesses are.
Context shows where opportunity is.
New from Data Axle: how location-infused business data is reshaping strategy; from expansion to community impact.
Read more: https://t.co/aHw6srRWJP
#Data#LocationIntelligence#GIS
Bad data breaks marketing.
Clean data drives growth.
This video explains why data quality is the foundation of attribution, personalization, and ROI.
https://t.co/4yJcDHAXkJ
#DataQuality#MarketingOps#RevOps#MarTech
Congrats to the Dewey team on expanding access to premium datasets, AI-powered discovery, and tools designed to support both researchers and librarians alike.
We’re proud that Data Axle is part of this growing partner ecosystem.
https://t.co/zhgYYEDxrI
Maps show locations.
Data shows opportunity.
Here’s why location-infused business data is changing strategy. 👇️
Read more: https://t.co/aHw6srRWJP
#Data#GIS
Clients want unified metrics. Martech reality is messy.
This guide shows how to build reliable, client-ready data flows across platforms with standardization, governance, and smarter integration architecture.
https://t.co/Q8Tc2RYqOh
#MarTech#DataIntegration#DataQuality
Your customers aren’t just consumers or professionals; they’re both. Most brands still treat B2B and B2C data as separate worlds. The result? Fragmented experiences and missed growth opportunities.
https://t.co/bwQE42Tj9c
Spam complaints = one of the fastest ways to lose inbox placement. If you're over 0.1%, you're already in risky territory. Most complaints come down to one thing: broken expectations. Learn how to fix it
https://t.co/hGO584ufnV
#EmailMarketing#Deliverability
If your emails don’t land in the inbox, your growth strategy doesn’t work. Deliverability isn’t technical; it’s revenue-critical.📉 Lower engagement = worse placement 📉 Worse placement = less revenue Here’s how to fix it 👇
https://t.co/5v0h1N6UeN
#EmailMarketing#Growth
AI is not the advantage; data is. If your data foundation is weak, AI just scales bad decisions faster. Read what it takes to make AI work:
→ Data as infrastructure
→ Connected B2B + B2C signals
→ Faster, smarter decisions
https://t.co/40HAdaNdKh
#AI#DataStrategy