datapowa

Transforming sports sponsorship with fast market insights that help brands and rightsholders build better partnerships.

[fcbusiness Magazine @fcbusiness]

In Focus: @data_powa - Uncover The True Overlap In Football https://t.co/113DDRckcj

[datapowa @data_powa]

As third-party cookies disappear, it's becoming increasingly important for anyone involved in sports sponsorship to collaborate on their first-party audience data. We look at why:

https://t.co/EYTcMuqfYA

[datapowa @data_powa]

We're delighted to be writing for the @EuropSponsAssoc about our secure first-party data collaboration platform, datapowa VENN.

Find out more about how it can help shape commercial deals in sport, measure activation, and deliver insight into ROI.

https://t.co/UrECiYV3aN

[datapowa @data_powa]

Which of the major sponsors involved with @ManCity, @Inter and the @ChampionsLeague generated the most value from the game? We've crunched the numbers to find out:

https://t.co/Ty7IRo9RYG

[datapowa @data_powa]

#MLB's virtual signage tests are continuing into June, giving us further opportunities to see the technology's seamless integration in action.

Find out more about virtual signage and see further examples on our blog: https://t.co/P1TptO5t4y

[datapowa @data_powa]

MLB experimented with virtual replacement advertising during May in a limited-run test covering 55 games.

We take a look at what they tried out and what it might mean for the tech going forwards:

https://t.co/ODU59NUmYK

[datapowa @data_powa]

Maximising sports sponsorship is about unlocking the right data and using it in the right way. Here's how we helped New South Wales Rugby and Sydney Rugby Union do just that.

https://t.co/q6IGYMJ42G

#sportssponsorship #sponsorship #rugbysponsorship #sportsbiz #sportsbusiness

[datapowa @data_powa]

What's a single tweet worth in soccer sponsorship?

We've analysed @Wrexham_AFC's full-time announcement from Saturday and - based on logo clarity and views - found that it alone generated an expected media value of $14.3k for front-of-shirt sponsor, @tiktok_uk.

[datapowa @data_powa]

As Premier League clubs transition away from front-of-shirt gambling sponsorship, we've been analysing the data to understand exposure and the value the asset drives.

#epl #sportsponsorship #SportsBiz

https://t.co/NsLpmjpYzF

[datapowa @data_powa]

Sport's expansion into documentaries has continued this year, with both #tennis and #golf becoming the subjects of Netflix shows.

As a result, social followings (and the value they deliver) are increasing, with Instagram delivering the most significant growth for tennis.

[datapowa @data_powa]

The #EPL accounts for eight of the ten front-of-shirt gambling sponsorships across European soccer.

However, following the league's decision to withdraw from such deals, opportunities exist in automotive, finance, and property, all of which are well represented on the continent.

[Premier League @premierleague]

Premier League clubs have today collectively agreed to withdraw gambling sponsorship from the front of clubs’ matchday shirts, becoming the first sports league in the UK to take such a measure voluntarily in order to reduce gambling advertising

➡️ https://t.co/FG6V7sJcds

[datapowa @data_powa]

The NBA's multi-platform approach to digital is paying off, with the league seeing record engagement this season. Highlights include:

🏀 18b views across all social platforms

🏀 20m YouTube subscribers

🏀 78m Instagram followers

https://t.co/Z3CrYPf6nw

[datapowa @data_powa]

It's been quite a week for @Wrexham_AFC , and their incredible performance both on and off the pitch shows why social is as important to measuring sponsorships as broadcast.

#WrexhamAFC #WrexhamFX #WelcometoWrexham

https://t.co/rnPU95Dckg

[datapowa @data_powa]

Ben Foster's heroics helped @Wrexham_AFC generate unprecedented levels of global interest in the club, its partners, and the @TheVanaramaNL on Monday.

In fact, it gained more mentions than even the @premierleague's biggest weekend game.

[datapowa @data_powa]

The new #MLB season is underway and with it a new commercial opportunity: jersey patches.

We analysed opening day to draw a few key learnings on creative, exposure, and the value patches can drive.

https://t.co/Rwlh4pbuMH

[datapowa @data_powa]

With Guenther Steiner a standout star of #DriveToSurvive, @HaasF1Team has driven $3.3m of value through the show's fifth season.

Find out more about how DTS has helped teams and sponsors generate value with our full breakdown: https://t.co/XXQaqnzUax

[datapowa @data_powa]

The #AFL returned for the 2023 season last week and Channel Seven's free-to-air coverage of Richmond and Carlton's thrilling draw attracted a 28% increase in viewers compared with last year's average.

https://t.co/BmS3dJ2w0B

[datapowa @data_powa]

Our COO Stephen O'Malley presents the @EuropSponsAssoc Awards prize for 'Best Sports Sponsorship €1m+' to eBay and EFL for Small Businesses United.

[datapowa @data_powa]

We're delighted to be celebrating the very best of the industry as Event Partner of the @EuropSponsAssoc Awards.

Congratulations to all of tonight's winners so far. There's been some truly spectacular work on display! #ESAawards