Azfar Wajid

Creative strategist | Scripting & editing ads for 7-8 fig brands | $600K+ spend managed. Work with me ⬇️

[Azfar Wajid @datonecreeper]

@CarlWeische A-PLAYER

[Azfar Wajid @datonecreeper]

Many ads have way too complicated hooks.

I've seen brands trying to cram all possible entry points and avatar language in a hook which makes it too complex.

A hook needs to say just the right things and nothing else. All it has to do is catch the attention.

STOP TRYING TO SELL WITH THE HOOK

[Azfar Wajid @datonecreeper]

People blame ad formats way too much than they should.

A format is just a vehicle of your message. It can be ugc, AI, static, whatever. All it does is carry your message.

If your message is shit, no format can save it. So focus on your message more than formats.

[Azfar Wajid @datonecreeper]

@princexsol 67

[Azfar Wajid @datonecreeper]

Brands spending 1 mil/month on ads.

What are your target kpis for a "good" ad?

[Azfar Wajid @datonecreeper]

Make your creatives like your avatar is actually a person you know and you are speaking directly to them.

The rest speaks for itself:

[Azfar Wajid @datonecreeper]

@Tristanrhee3 A format is just a vehicle you use to get your message across. You cannot blame a format for sucking if your message sucks

[Azfar Wajid @datonecreeper]

@kdseifu X companion 🔥🔥🔥🔥

[Azfar Wajid @datonecreeper]

@Antioneamar EDITOR

[Azfar Wajid @datonecreeper]

@Antioneamar META

[Azfar Wajid @datonecreeper]

@surajgx EDITOR

[Azfar Wajid @datonecreeper]

There should be a hypothesis behind every ad.

Why this angle?

Why this audience?

What's the intention behind it?

If the answer is just “the hook sounds good”

you're just throwing shit at the wall.

[Azfar Wajid @datonecreeper]

Most ecom brands are completely sleeping on organic.

Just post your ads on Instagram as reels!!

Recently a video I made for a brand for viral on Instagram and it made more sales on organic than it did with paid.

Sleeping on organic is sleeping on free money.

[Azfar Wajid @datonecreeper]

@jordanpaid Edit

[Azfar Wajid @datonecreeper]

@nathanmillaaa an agency, maybe because they have multiple editors. but a single editor? 💀 he will need to live inside his computer lol

[Azfar Wajid @datonecreeper]

A format is just a vehicle you run the message in. If the core angle is banger the format does not matter. It will perform either way. So the best way is to test the lowest hanging fruit so you can test fast and get data fast. If natives is fast for you to make go for natives, if it's ugc then make ugc, if it's vsl then make vsl etc.

[Azfar Wajid @datonecreeper]

Most ecom brands don't need more creatives.

They need more angles.

If someone didn't care about the message the first time, they're probably not gonna care the 20th time either.

New footage doesn't make a new creative and meta knows that as well.

[Azfar Wajid @datonecreeper]

@ecomyuzu Bounty

[Azfar Wajid @datonecreeper]

@Antioneamar Dm'd you

[Azfar Wajid @datonecreeper]

@ChelalaPierre1 Genuinely curious