If your editor cant break down why they edited the ad the way they did... its not looking good brev.
You want an editor who understands WHY they do what they do.
Not a mindless zombie who edits random goop.
Hook format you can use:
You don't have to [expected behaviour] to [identity they want]
example -
You don't have to drown in student loans to make good money
You MUST be selling your product with at least 3-5x markup.
This is essential to survive the high costs of ad spend. If you dont do this then dont moan when your unprofitable.
3-5X industry standard if you cant sell the product for that much... its not good enough.
Reply to a comment with a video.
"Someone asked if this works on curly hairโฆ"
Instant hook. Real question. Real answer.
Works perfectly for objection handling.
Selling a subscription?
Sell the first box.
Nobody wants to commit to 12 months from an ad.
At least thats what i've seen from customer reviews on MRR brands.
IT BAFFLES ME that brands havent changed this.
Weird tbh.
Decide what "losing" looks like before you launch.
Otherwise you'll be burning money like a gambler.
Gamblers hardly make money just saying... do as you please tho
Changed the hook, the music and then the creator in one test?
You'll never know which one worked.
Change one thing at a time.
Addition by subtraction is king.
Keep your hook under 10 words.
If you need a breath halfway through, cut it.
It needs to be snappy.
Like a super hard jab that pings your customers heads back.