Your thank-you page is ad space too.
Offer a second product right after they buy.
Offer down sells.
Offer upsells.
Offer cross sells.
Offer anything that increases AOV.
Dont be silly and offer random shit tho make it make sense.
Test it and see the offers ok?
Day-in-the-life of a CS aka me.
Wake up open discord. Get bombarded by messages.
Have a coffee, get bombarded again.
Make ads ship to editors.
Make more ads.
Make more ads.
Eat.
Ads.
Sleep with ads.
Look at the colours everyone in your niche uses.
Skincare is all beige. Supplements are all white.
Pick a colour nobody else is using and your static stands out.
Colour psychology is real and it works.
@austinscripts expose your self to different things music movies books content the more input the more ideas and also never force creativity it comes on its own.
Use plain words.
"Dark spots" beats "hyperpigmentation." "Bloating" beats "digestive discomfort."
You want simple language, imagine your mate talking to you about hyperpigmentation, and you don't know that vernacular.
Same for your customer not all of em will know.
If your editor cant break down why they edited the ad the way they did... its not looking good brev.
You want an editor who understands WHY they do what they do.
Not a mindless zombie who edits random goop.
Hook format you can use:
You don't have to [expected behaviour] to [identity they want]
example -
You don't have to drown in student loans to make good money
You MUST be selling your product with at least 3-5x markup.
This is essential to survive the high costs of ad spend. If you dont do this then dont moan when your unprofitable.
3-5X industry standard if you cant sell the product for that much... its not good enough.
Reply to a comment with a video.
"Someone asked if this works on curly hair…"
Instant hook. Real question. Real answer.
Works perfectly for objection handling.
Selling a subscription?
Sell the first box.
Nobody wants to commit to 12 months from an ad.
At least thats what i've seen from customer reviews on MRR brands.
IT BAFFLES ME that brands havent changed this.
Weird tbh.
Decide what "losing" looks like before you launch.
Otherwise you'll be burning money like a gambler.
Gamblers hardly make money just saying... do as you please tho
Changed the hook, the music and then the creator in one test?
You'll never know which one worked.
Change one thing at a time.
Addition by subtraction is king.