Dave Ekrem

When I'm doing my job right, I connect parents and other caregivers with the doctors and treatment programs they need for sick kids. #SEO

[Dave Ekrem @daveekrem]

E pluribus unum!

[Dave Ekrem @daveekrem]

@smx I coulda sworn you guys were running a master class about Chat GPT. Is not true?

[Dave Ekrem @daveekrem]

@nytimes @wirecutter Should be titled "The Best Car Camping Tents." None of these are suitable for backpacking.

[Dave Ekrem @daveekrem]

@methode Wait a minute--"whale," "reason," "accounting"? Am I Google translating that right?

[Dave Ekrem @daveekrem]

Lotta keyword research lately for #SEO. My favorite is "worcester street surgery" (no need to worry about those pesky out-of-network anesthesiologists). Not high volume, but that keyword phrase has moxie!

[Dave Ekrem @daveekrem]

@wilreynolds Nice culture you made there! I like to give interns access to my calendar so they can get a more complete picture of my job.

[Dave Ekrem @daveekrem]

Looking forward to this. I heard @Suzzicks at #Next10x in Boston a couple years ago and she cleared up a lot of questions.

[Dave Ekrem @daveekrem]

And the status code is 200. Ta heck with it--I'm just going to remove the link.

[Dave Ekrem @daveekrem]

Why oh why is this link redirecting when we enter it into #teamsite?: https://t.co/FlaOyiZYU6

[Dave Ekrem @daveekrem]

By George--the goddam thing redirects here as well. But when I enter the URL directly into my browser, it stays put on their Down Syndrome page.

[Dave Ekrem @daveekrem]

@wilreynolds @AmericanAir I love this. Emotional labor is real labor.

[Dave Ekrem @daveekrem]

@waterguy Thanks, Bill! I wonder what elements would need to be in a job desc to make it director level.

[Wil Reynolds @wilreynolds]

A few of the things that inspired todays preso:
https://t.co/0Iw6trLySo

https://t.co/jjz4Rgknxk

https://t.co/H2ErdURoSP

https://t.co/HGoLmDY0B5

[Wil Reynolds @wilreynolds]

6a - Then take your new skills and apply them back to the area where you have expertise, you'll see the same problems as everyone else, but you'll have tools they aren't even thinking of deploying.

[Wil Reynolds @wilreynolds]

6 - You spend you whole career getting good at something, it's hard to go back to being a rookie again. If you wanna be an innovator get out of rooms where people ask you to school them and get into rooms where you are getting schooled. That is how so many new ideas come to me.

[Wil Reynolds @wilreynolds]

5 - Google has pretty much every click, back button, search, refinement, etc going back for YEARS and some of the smartest machine learning engineers on the planet, that SERP you scrape is Customer Intelligence, use it for more than "we rank #5".

[Wil Reynolds @wilreynolds]

4 - You have more data on what people are really wondering than most others do in your client's organization, your data is faster (you get search data daily), so you can see changes in customer sentiment - use that to influence messaging across the organization.

[Wil Reynolds @wilreynolds]

3 - Go look at your last report, hit CTRL F and look for the $ signs. If you don't have any, change that NEXT week, find some way to get a dollar value in there. Always share your assumptions in a sheet so your client can correct you and then your impact $ changes w/ their input.

[Wil Reynolds @wilreynolds]

2 - Best practices are only good when you can't get the data for your own site. Whenever I hear best practices, I instantly start thinking...can I get this data myself and show this person whether it's accurate or not for their site. I've changed a LOT of minds that way.

[Wil Reynolds @wilreynolds]

Hey #MozCon thank you!
Remember:
1 - Surround yourself with people willing to show you a new way (show >> tell) - its easy to find people to tell you you are doing it wrong, find the people who build stuff to show you a new way.

[Dave Ekrem @daveekrem]

Great presentation from @wilreynolds at #MozCon: "I want you all to be brave enough today to suck at something new." Excellent--don't just do the same ol' mediocre stuff all the time.