@RjBarrett6 signing with the @NZBreakers makes total sense - earn when you can! Never know how long your career will last. Best quote on @espn “He will forego college and instead play abroad in Australia next year for the NEW ZEALAND Breakers” 😂 smh
We are getting a full run down from @zc_109 and @daveeveritt9 on their #DojoAward trip to the #NBAAllStar weekend. An amazing initiative from @thegembagroup each year to send two high performers on a study tour to a global sport & entertainment event.
To the #basketball community, bball is deeply ingrained with hip-hop/rap and fashion. @footlocker has done an awesome job of capturing the link between bball & fashion with their latest TVC, We See Things Differently: https://t.co/CXCBQdhflJ #BecauseSneakers#BallIsLife
Two weeks ago in Charlotte @zc_109 & I heard about the impact #betting will have on the @NBA. They continue to align with betting partners globally, giving them exclusive access to official data + IP. @BetEasy have secured the rights in Aus
.@BetEasy will gain exclusive access to coveted @NBA data, intellectual property and other marketing materials as part of an Australia-first deal with the world's biggest basketball league: https://t.co/MF7z3v7w3U 🔐
#sportsbiz#sponsorship#sportsbetting
As a bball fan & #SportsBiz professional, heading to #NBAAllStar wknd in Charlotte was both incredibly insightful & entertaining. An experience I’m very grateful for, and I’m lucky to have experienced it with such a fantastic colleague @zc_109! Thanks @thegembagroup#DojoExplore
Team Lebron donating over $350k to the team’s charity of choice, and Team Giannis over $150k to their chosen cause - a great initiative that gives some real meaning to the #NBAAllStar game outcome. Nice one @NBA! #Community#DojoExplore@thegembagroup@zc_109
The Spectrum Centre is SOLD OUT for the #NBAAllStar game and you can feel it. The streets were littered. It took a while to get in, but there is an incredible vibe around the arena!! #DojoExplore@thegembagroup
The activations getting #CutThrough around #NBAAllStar weekend are the ones offering highly customisable fan experiences... Feeling like you’re leaving with a memory or product that is specific to you gets people going! #TheSimpleThings#DojoExplore@thegembagroup
Whilst brand activations have been generally good, an opportunity for improvement is queues. Lots of waiting around with nothing to entertain or engage those lining up for up to an hour. That is asking a lot from fans when it’s 4 degrees! ❄️ #SportsBiz#DojoExplore@thegembagroup