Dave Everitt

Consultant across sport and entertainment with a particular focus on marketing, strategy and research

[Dave Everitt @daveeveritt9]

@zc_109 #ScooterGang for life

[Dave Everitt @daveeveritt9]

@ESPNNBA @Shaunyboi007 🔥🔥🔥

[Dave Everitt @daveeveritt9]

@ClareSH2 @jarrod_hughes 😂 doing life with you! Love it

[thegembagroup @thegembagroup]

That’s a wrap! Thanks to all who took part in our event. At Gemba, we’re up for the challenge and we encourage all sport organisations to use sport as a means to influence real outcomes. #adidas #MCStadium #goingtogemba #thelonggame #sustainability #sportsbiz

[Dave Everitt @daveeveritt9]

@thegembagroup @GreyJoyner And what a year it has been! Nice one @GreyJoyner

[Dave Everitt @daveeveritt9]

@RjBarrett6 signing with the @NZBreakers makes total sense - earn when you can! Never know how long your career will last. Best quote on @espn “He will forego college and instead play abroad in Australia next year for the NEW ZEALAND Breakers” 😂 smh

[Craig Roberts @RobertsCraigM]

We are getting a full run down from @zc_109 and @daveeveritt9 on their #DojoAward trip to the #NBAAllStar weekend. An amazing initiative from @thegembagroup each year to send two high performers on a study tour to a global sport & entertainment event.

[Rob Mills @Millsyrob]

Our Leadership Team receive a great debrief from @daveeveritt9 & @zc_109 on their #dojoexplore trip to the @NBA All Star weekend. A key part of @thegembagroup Learning & Development program #goingtogemba

[Dave Everitt @daveeveritt9]

@RobertsCraigM @zc_109 @thegembagroup And look at those NBA All Star singlets! 🔥

[Dave Everitt @daveeveritt9]

@Punchie_85 @GreyJoyner @thegembagroup @RachMilliken89 Hahaha! Nah mate it’s been an improvement in consistency. And not going for window shots...

[Dave Everitt @daveeveritt9]

@patdavis3 For me it’s Uber Eats... I’ve had to watch their YouTube ads hundreds of times! Over it!

[Dave Everitt @daveeveritt9]

To the #basketball community, bball is deeply ingrained with hip-hop/rap and fashion. @footlocker has done an awesome job of capturing the link between bball & fashion with their latest TVC, We See Things Differently: https://t.co/CXCBQdhflJ #BecauseSneakers #BallIsLife

[Dave Everitt @daveeveritt9]

Two weeks ago in Charlotte @zc_109 & I heard about the impact #betting will have on the @NBA. They continue to align with betting partners globally, giving them exclusive access to official data + IP. @BetEasy have secured the rights in Aus

[SponsorshipNews @SponsorshipNews]

.@BetEasy will gain exclusive access to coveted @NBA data, intellectual property and other marketing materials as part of an Australia-first deal with the world's biggest basketball league: https://t.co/MF7z3v7w3U 🔐
#sportsbiz #sponsorship #sportsbetting

[Dave Everitt @daveeveritt9]

As a bball fan & #SportsBiz professional, heading to #NBAAllStar wknd in Charlotte was both incredibly insightful & entertaining. An experience I’m very grateful for, and I’m lucky to have experienced it with such a fantastic colleague @zc_109! Thanks @thegembagroup #DojoExplore

[Dave Everitt @daveeveritt9]

Team Lebron donating over $350k to the team’s charity of choice, and Team Giannis over $150k to their chosen cause - a great initiative that gives some real meaning to the #NBAAllStar game outcome. Nice one @NBA! #Community #DojoExplore @thegembagroup @zc_109

[Dave Everitt @daveeveritt9]

@MeekMill and @JColeNC as additional #NBAAllStar entertainment? That will do just fine thanks 🔥🔥🔥 awesome halftime performance to keep the arena amped #DojoExplore @zc_109 @thegembagroup #NoRoleModelz

[Dave Everitt @daveeveritt9]

The Spectrum Centre is SOLD OUT for the #NBAAllStar game and you can feel it. The streets were littered. It took a while to get in, but there is an incredible vibe around the arena!! #DojoExplore @thegembagroup

[Dave Everitt @daveeveritt9]

The activations getting #CutThrough around #NBAAllStar weekend are the ones offering highly customisable fan experiences... Feeling like you’re leaving with a memory or product that is specific to you gets people going! #TheSimpleThings #DojoExplore @thegembagroup

[Dave Everitt @daveeveritt9]

EpiCentre activations!! #NBAAllStar https://t.co/1LZx19e1nK

[Dave Everitt @daveeveritt9]

Whilst brand activations have been generally good, an opportunity for improvement is queues. Lots of waiting around with nothing to entertain or engage those lining up for up to an hour. That is asking a lot from fans when it’s 4 degrees! ❄️ #SportsBiz #DojoExplore @thegembagroup