Its 106 miles to Chicago we got a full tank of gas half a pack of cigarettes its dark & we're wearing sunglasses. Also @bizofdigital @brewerytourguy @ns_metrics
🚨 Less than 3 weeks to go for the #SEOFOMO x @WhitePressINT Boston Free Meetup on June 2nd with a 🔥 group of experienced search specialists sharing in 4 (!) insightful panels about:
⭐️ Winning SEO in 2026: Trends, challenges & Tips
⭐️ AI Search Trends, Impact and Future
⭐️ Technical SEO in 2026: Crawlability, indexing & performance for traditional and AI search
⭐️ Content, Authority & Brand Visibility in the AI Search Era
Come and join @MordyOberstein@BrandonLeibs@victorpan@dawnieando @bartoszadamski Bartosz Adamski, @jessthebp@ghostmou@marthavanberkel Navah Hopkins @dbertrand@ajavuu@benuaggarwal@JBlyskal@yourfavoriteseo Jordan Koene, @geochingu Jessica Levenson @simmonet@daver@localseoguide and yours truly 🙌
There will be free drinks, food and awesome networking too 😎💪
Register now for free: https://t.co/DWTWyn381A
The Fan-Out Effect: What Happens Between a Query and a Citation - From a research developed by @Kevin_Indig & @AirOpsHQ analyzing 16,851 queries and +353K pages across ChatGPT's full retrieval pipeline:
* Retrieval rank is the #1 signal. A page at position 1 in ChatGPT's retrieval results has a 58% citation rate vs. 14% at position 10 — a 4x gap that no amount of content quality alone won't close. Great SEO is your advantage in AI search.
* Your headings are what get you cited. Pages with headings that closely match the user's query are cited 41% of the time vs. 29% for weak matches. Heading structure is the primary on-page lever for AI citation — more impactful than word count, topical breadth, or body copy.
* Domain authority doesn't translate. DA and backlinks show no positive correlation with AI citation — and are slightly inversely correlated. ChatGPT evaluates content directly based on relevance and structure, not authority signals.
Read more: https://t.co/4ZrPdOZ0Zs
From @sengineland 👇
Google tracks how users behave and only shows AI Overviews in Search when they actually add value, said Google VP Robby Stein. https://t.co/nXeod5seBR
Google Ads Gambling and games policy will be updated to say that the overall account must demonstrate good policy health to be eligible for gambling and games certification https://t.co/720umarBEr
WGN is Chicago's Very Own. So is W.G.N. Flag Co. the century old South Side business responsible for every banner hanging in the rafters at United Center. Their latest project? Derrick Rose's No. 1 jersey retirement banner. https://t.co/FaYTjHm8u4 @WGNNews#Bulls@FlagWgn
@XfinitySupport Your app forces me to a website that never works/loads. Its a lovely "feature" ever since the app was stripped of all use and users pushed to use the website
@XfinitySupport why is it like pulling teeth to get anything done on your app or site. This is my fave page right now which i call the page i need that never loads
🚨 Must read: A Fantastic Guide to Generative AI by @gfiorelli1 at the Advanced Web Ranking blog, going through:
* The Model: Architecture and Mechanics of LLMs
* The Agent: Reasoning, Planning, and Action
* The Library: Neural Search and Retrieval Architectures
* The Strategy: SEO for AI Search
* The Technical Foundation
* Content and AI Search
* Amplification
-- Check it out: https://t.co/XJSYgdnhuB
Realtime example of how you can lose AI citations thanks to JavaScript.
Deloitte released its 2026 Football Money League data.
When I asked ChatGPT to pull specific figures from the page, it initially couldn’t because some of it was hidden behind a JavaScript-based accordion. So it gave some unreliable info, but that’s for another time.
A few hours later, I asked the same question again.
This time, ChatGPT gave me the data exactly how I wanted it, but it didn’t cite Deloitte, it cited Goal’s website.
This is because Goal took Deloitte’s data & just put it in a simple format.
Now Goal is the citation in ChatGPT & not Deloitte who ran the study in the first place.
You can have the best content on the internet, but JS & interactive elements can stop you from getting the citation for stuff you should be owning.
Rawlings introduced the Gold Glove Team of the Year awards in 2020. No National League team outside the NL Central has won the award.
2020- Cubs
2021- Cardinals
2022- Cardinals
2023- Brewers
2024- Brewers
2025- Cubs
Best defensive division in baseball?
Amarillo wins three way coin flip to land spot in Texas high school playoffs.
Late night flip held at the Toot ’n Totum gas station in Plainview. Tie caused after Amarillo was forced to vacate six wins due to an ineligible player.
Peak West Texas.
The only appropriate penalty for this bush league USC chicanery below is punting @uscfb out of the Big Ten! #NiseiFacts
What say you @WSUCougarFB and @OregonState? If we punt USC out of the Big Ten will @Pac12Football take them back?