David Shapiro

marketer & hip-hop head

[David Shapiro @daveshap]

@rahulsood Aren’t the risks the same or similar to running Claude Code from your personal computer?

[CIX 🦾 @cixliv]

Using a mocap suit to kick yourself in the balls with a robot is a great metaphor to close out 2025.

[David Shapiro @daveshap]

@CSURAM88 https://t.co/aTljmtJ2Ms is the only one that’s even close. https://t.co/EdQ8AMhrUr is also okay if you don’t care at all about design.

[David Shapiro @daveshap]

@NBAMemes What a ridiculous take. No disrespect to Hondo ... but c'mon!!

[David Shapiro @daveshap]

“AI is probably the most exciting tech paradigm since the PC. New tech allows for new opportunities, but that doesn’t mean returns will be distributed equally. A market is still subject to market dynamics, regardless of the level of science involved.” - @itsurboyevan 🤯

[David Shapiro @daveshap]

@SawyerMerritt Arm this thing with ChatGPT and that’s a WRAP for humanity! We had a great run.

[David Shapiro @daveshap]

@fba Any you’d recommend following here?

[David Shapiro @daveshap]

@elonmusk I’d gladly pay more than $8 if you’d work more closely with mainstream media to really create the ultimate news app that’d be good enough for me to cancel my WSJ and NYT subscriptions.

[David Shapiro @daveshap]

So do all the things #YouTube recommends, but also host that webinar you've been thinking about or run that PR campaign.

Your SEO team will happily report on that increase in brand traffic they get down the line.

[David Shapiro @daveshap]

YouTube published their top trends from last year that marketers can learn from.

1. Leverage the power of communities
2. Meet audiences on their turf
3. Take the time to create innovative, fun Shorts.

[David Shapiro @daveshap]

All of them are hard to measure, but all of them will also help grow organic traffic in the future.

𝗧𝗿𝗮𝗳𝗳𝗶𝗰 𝗳𝗿𝗼𝗺 𝘀𝗲𝗮𝗿𝗰𝗵 𝗲𝗻𝗴𝗶𝗻𝗲𝘀 𝗶𝘀 𝗮 𝗹𝗮𝗴𝗴𝗶𝗻𝗴 𝗶𝗻𝗱𝗶𝗰𝗮𝘁𝗼𝗿 𝗼𝗳 𝗽𝗿𝗲𝘃𝗶𝗼𝘂𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀 𝗱𝗼𝗻𝗲 𝘄𝗲𝗹𝗹.

[David Shapiro @daveshap]

If you want to win, find your audience and give them useful content/products/services day after day ... week after week ... year after year.

Do this long enough and you'll get the results you set out to accomplish.

[David Shapiro @daveshap]

Brands are built in years and decades, not months and days.

The person who writes 100 pages of great content based on their unique experience and perspective will outperform the person who uses ChatGPT to write 100 pages on the same topic.

[David Shapiro @daveshap]

The site owner who sits down and improves 10 pages every week will outperform the site owner who is testing the newest content formats every week.

[David Shapiro @daveshap]

The image above is from a 10 year old book called The Art of Explanation and has been seared in my brain ever since.

Pick it up if you're looking to improve your #storytelling in 2023.

[David Shapiro @daveshap]

This simple tip transformed my presentation skills more than anything else in my career:

Tailor the narrative to the audience's level of understanding.

If your audience is full of experts, get in the weeds and explain the how.

If they're newbs, spend more time on the why.

[David Shapiro @daveshap]

@GiordMarco96 @jessthebp Awesome! Thanks for the recommendation. Just followed @jessthebp.

[David Shapiro @daveshap]

4 of my favorite #seo follows early in 2023 have been users discussing
data and how to find insights within the data:

@GiordMarco96 - lots of great content around GSC and using data more intelligently. Great thread of threads here:

[Marco Giordano @GiordMarco96]

Data Skills and Analytics for #SEO essentials.

What you need to combine two of the most lucrative skills out there.

My 15 best threads in a single place:

[David Shapiro @daveshap]

@GiordMarco96 @AbdelrhmnHenedy @eliasdabbas @fba posts a lot of great content about a wide range of SEO topics. Here's a useful post he had about SEO case studies.

[Flavio Amiel @fba]

"Doing SEO is the ONLY way to learn SEO"

Wrong.

You can also learn from the biggest names in the industry.

🧵 7 of the most genius Case Studies to level up Your SEO Game:

[David Shapiro @daveshap]

@GiordMarco96 @AbdelrhmnHenedy @eliasdabbas is the creator of #advertools, a set of tools to scale your online marketing, and posts a lot of useful python data analysis tips for SEO

[Elias Dabbas @eliasdabbas]

#SERP #heatmap 🔍📊

A #Python script for summarizing SERPs.

The more opaque the circles, the more frequently that domain appeared in that position.

Needs a table with the columns "keyword", "domain", & "rank"

#DataScience #Datavisualization

https://t.co/MxnzGMRNl0