Dave Soderberg

I sell stuff (using design). Vice President, Product Design @wearehims & @wearehers📍Austin, TX

[Dave Soderberg @davesoderberg]

Trying to get better at capturing all the details the team nails. Latest labs launch reminds me the web still has my heart 💘

https://t.co/URbZ3l8wS7
https://t.co/5w3F6zLVUH

[andrewdudum @AndrewDudum]

Love this @buzzfeed conversation with @dankenger. Brilliant design has the ability to power deeper connections with our customers, so it’s at the center of everything we do.

An experience that people can trust and actually enjoy transforms health. Our in-house creative team is showing the world what’s possible when you bring that to millions. 🚀✨

https://t.co/YYZzN2kFPF

[shirish @shiri_shh]

generalists are about to win big

If you understand a little of tech, business, and people, and can connect everything fast.

you're sitting on a goldmine right now.

[Shashi (シャシ) @shashpicious_]

we’re not really “designing” right now,
we’re just constantly switching contexts trying to not get left behind

every week there’s a new tool claiming to be the future → paper, pencil, magicpatterns, magicpath… now noon shows up with $44M and changes the narrative again

so instead of going deep, everyone’s just sampling everything

trying prompts here, generating screens there, tweaking in figma, jumping to code, back to AI again

half the industry is already inside code editors
the other half is still figuring out which tool is even worth committing to

fomo is doing more damage than we realise

because depth needs stability
and right now the stack itself is unstable

so no one is mastering anything
everyone is just trying to be early

eventually this will settle and a default will emerge

till then, we’re all just beta testers pretending to have a workflow 👀

[Dave Soderberg @davesoderberg]

Nothing reveals quality of thinking like execution. We all gotta evolve but PMs will end up needing a full rebrand if this is where we’re headed

[Lenny Rachitsky @lennysan]

I don’t know exactly what’s going on here, but it does feel AI-related. Unlike PM and eng, which started growing in 2024 (two years post-ChatGPT), design didn’t. If I had to venture a theory, I’d say that because AI is allowing engineers to move so quickly, there’s less opportunity—and less desire—to involve the traditional design process.

That said, you’d think design would become a differentiator as more products compete for attention. Something to think about for your company! We’ll keep watching this trend and AI’s impact on org design more generally.

One interesting observation we made when we went a level deeper: the ratio of demand for PMs vs. designers has flipped. In mid-2023, we went from more open designer roles to more open PM roles. And ever since, PM demand has been pulling away (currently 1.27x). This will be another trend to monitor, in terms of how AI is reshaping org design.

[Dan Kenger @dankenger]

Wegovy. Coming soon!
$hims

https://t.co/GtBeDPxDtw

[Dave Soderberg @davesoderberg]

Accidental instance art

[andrewdudum @AndrewDudum]

We founded Hims & Hers to help more people feel great. To disrupt a broken healthcare system and create a new model of health where innovators work together to deliver access to care that actually serves everyday people.

We align how we operate with where we see major growth opportunities and in a way that allows us to meet our customers where they are (and where they want to go). That’s why, later this month, Hims & Hers customers will have access to FDA-approved medications from @novonordisk as a part of a strategic collaboration.

The weight loss landscape is completely different today than it was when we first entered the category. FDA-approved GLP-1 treatments are now more accessible, with greater affordability and more flexible dosing options and form factors. These market changes are shifting consumer demand towards these branded medications.

We’re moving our model forward another step with this strategic shift in our US weight loss business. This evolution will make us the largest global consumer health platform providing access to more affordable, approved medications.

We will continue to innovate across our platform, keeping what’s best for consumers as our North Star. There's challenging, important work in front of us, and I've never been more excited about the path ahead. Just like we always do, Hims & Hers will rise to meet the moment.

More here: https://t.co/jcWkrvvkts

Important info here: https://t.co/WiCHFnUnN2

[Lauren LoPrete @laurenloprete]

✌️ It was a solid run at Block. From the first real design system for Cash, to the biggest redesign in company history, I'm proud of what we built.

Being picky about whats next, but DM me if you think you've got something cool brewing.

[Dave Soderberg @davesoderberg]

@empathyx100 @figma

[Dave Soderberg @davesoderberg]

Figma Console MCP is magic.

3,900+ variables
15,000+ tokens
9 collections
1+ decade refining this grid system

So many responsive permutations I couldn't have ever done it until now.

@Figma I need that slot component access! lol

[Dave Soderberg @davesoderberg]

@bekhovsgun @figma None taken! It’s valid and I’ve asked myself this a lot lol.

IMO, it’s about scale. Most designers focus on getting from business need to solution. Most eng feels further n further from presentation / polish.

The “handoff” is alive & well (yuck), so the glue is still needed

[andrewdudum @AndrewDudum]

Tonight, when our ad airs during the Big Game, we will continue a much-needed conversation around what healthcare should look and feel like in America: affordable, proactive, personalized.

When we start hard conversations, we expect challenges along the way. But we won't ever stop advocating for better until the system becomes better for everyone.

https://t.co/iXmFwEkw0N

[Dave Soderberg @davesoderberg]

I had no part of this ad and I’m so fucking proud of it. In house! The guts at the top and trust in our creative team is why I’m approaching 6 years here.

@dankenger has built something special

[andrewdudum @AndrewDudum]

To our customers (both future and current):

I have always believed that in order to change something, you have to be willing to have a tough conversation. We’ve done that as a company since we launched in 2017 because we know progress requires honesty before it provides hope.

Our latest ad, which will air at the big game next weekend, is meant to provoke a long overdue tough conversation. It’s meant to recognize that you deserve better. No one should be satisfied with a system that requires you to get sick before you’re allowed to get healthy.

This isn’t about advertising any one specific treatment. This is about speaking directly to you about the future we know all Americans deserve, whether you live in a rural community, a big city, or somewhere in between. This is about being a loud, unapologetic advocate for what we know care can and should look like for everyone in this country: affordable, proactive, and built to empower the individual.

In order for health outcomes in the US to really improve, we have to stop gatekeeping innovative, proactive tools and care. Real, lasting health requires having access to transparent information *and* innovation that can help prevent - not just treat - disease.

Meaningful change requires two things: the conviction to reimagine a better way and the stamina to make it a reality. My promise to all of you is that I’ll make sure Hims & Hers always has both.

Let’s close the health gap.

[NurseJerBear @JerBearRN]

🏈 $HIMS LFG @dankenger 🎥🎬

(Chief Design Officer at HIMS)

[andrewdudum @AndrewDudum]

To our customers (both future and current):

I have always believed that in order to change something, you have to be willing to have a tough conversation. We’ve done that as a company since we launched in 2017 because we know progress requires honesty before it provides hope.

Our latest ad, which will air at the big game next weekend, is meant to provoke a long overdue tough conversation. It’s meant to recognize that you deserve better. No one should be satisfied with a system that requires you to get sick before you’re allowed to get healthy.

This isn’t about advertising any one specific treatment. This is about speaking directly to you about the future we know all Americans deserve, whether you live in a rural community, a big city, or somewhere in between. This is about being a loud, unapologetic advocate for what we know care can and should look like for everyone in this country: affordable, proactive, and built to empower the individual.

In order for health outcomes in the US to really improve, we have to stop gatekeeping innovative, proactive tools and care. Real, lasting health requires having access to transparent information *and* innovation that can help prevent - not just treat - disease.

Meaningful change requires two things: the conviction to reimagine a better way and the stamina to make it a reality. My promise to all of you is that I’ll make sure Hims & Hers always has both.

Let’s close the health gap.

[Dave Soderberg @davesoderberg]

@fleetingyeets I like that people are still trying to hide it, like dude do it, embrace the machines!

[Dave Soderberg @davesoderberg]

Pace right now is nuts. Somehow feel 3 months late to stuff announced 3 days ago. AI is both an ADHD godsend and an IV bag of monster energy drink

[Dave Soderberg @davesoderberg]

@amfonte lol 100%. Unfortunately the biz world is just as nonstop right now 🙃

[Dave Soderberg @davesoderberg]

"Instructions Unclear"