Dave Sturgeon

Fractional Radio Executive | Keynote Speaker | Author | Coaching Modern Sales Teams | Championing Radio Worldwide

[Dave Sturgeon @davesturgeon]

Radio isn't old. It's OG. That message is resonating far beyond North America. 🇮🇪👏

[Dave Sturgeon @davesturgeon]

"We Haven't Used Radio in Years" https://t.co/wf8IAKWRLT

[Dave Sturgeon @davesturgeon]

📲 Listen to The Truth About Radio podcast here: https://t.co/dtdYgfckeP or find it on Apple Podcasts, Spotify, or wherever you get your podcasts.

Get THE TRUTH ABOUT RADIO on Amazon: https://t.co/EUKRMX3aMy

This post is original content. Please share with credit. © 2026 Dave Sturgeon https://t.co/I993NAhUoJ

#RadioWorks #AudioAdvertising #BrandBuilding #MediaStrategy #AdvertisingInsights #RadioSales #MarketingThatWorks #RadioIsOneToMany #RadioCrowdDelivery

[Dave Sturgeon @davesturgeon]

MYTH: Radio Has an Attention Problem. https://t.co/raXbqk0BSe

[Dave Sturgeon @davesturgeon]

You Don't Need to be Seen. You Need to be Remembered. https://t.co/cUvk9JPBXq

[Dave Sturgeon @davesturgeon]

🚨 NEW EPISODE 🚨
Episode 7 of The Truth About Radio podcast is out now! 🎙️

MYTH: Radio Doesn’t Come with a Dashboard
TRUTH: The most powerful “dashboard” is your customer.

📲 Listen here: https://t.co/6R0cETPDk3
(or find it on Apple Podcasts, Spotify, or wherever you get podcasts)

Order THE TRUTH ABOUT RADIO on Amazon: https://t.co/EUKRMX3IC6

#TheTruthAboutRadio #Podcast #RadioAdvertising #MediaMyths #MarketingStrategy #RadioIsOG

[Dave Sturgeon @davesturgeon]

🎙 Looking for a News Talk Morning Show Host!
A heritage News/Talk station I work with is searching for its next great morning show host.
If you know how to never be boring, endorse like you own the business, and become a local legend, here’s your shot.
👉DM me or tag a pro who’s ready to step up.
#RadioJobs #MorningShow #NewsTalkRadio #Broadcasting #RadioTalent

[Dave Sturgeon @davesturgeon]

Summer PPM ratings for Montreal, Toronto, Calgary, Edmonton & Vancouver https://t.co/gUTrNt347q via @BroadcastDialog

[Dave Sturgeon @davesturgeon]

🏈 In football, the QB sets up the play. The receiver scores the touchdown.

📻 In marketing, radio is the QB. It creates awareness and delivers the setup.
💻Digital is the receiver. It converts the play into the score.

No QB? No passes. No points.
Radio + digital = unstoppable team.

Get The Truth About Radio: https://t.co/ScxlhdoRZQ
Listen on Spotify, Apple, iHeart & more: https://t.co/6R0cETPDk3

#RadioIsTheQB #DigitalAndRadio #MarketingWins #AdvertisingTruth #FullFunnel

[Dave Sturgeon @davesturgeon]

RADIO SUCCESS STORY!
10 years ago, I met an agent frustrated with Facebook + print ads that weren’t converting.
👉 We launched him on 1 FM station.
📞His phone started ringing.
🌐His web traffic exploded.
💡Suddenly, people knew his name before they ever saw his ads.
Fast-forward a decade:
🏡From 50 homes/yr → 500 homes/yr
👥From solo agent → 50+ team members
📻On over a dozen stations
Ask him the secret? One word: Radio.
Get The Truth About Radio: https://t.co/ScxlhdoRZQ
Listen on Spotify, Apple, iHeart & more: https://t.co/6R0cETPDk3
#Radio #RealEstateMarketing #RadioFoundation #RadioWorks #RadioChangesLives

[Dave Sturgeon @davesturgeon]

https://t.co/hgfmwTnWc0
Thanks to @MattCundill for the opportunity to chat about this medium I love🎙️📻 #radio

[Dave Sturgeon @davesturgeon]

There’s something extraordinary about audio delivered by a smart, entertaining human you’ve never met… whose face you’ve never seen.

🎧 Every listener imagines their own version of the host—the face, the studio, the world they inhabit. That’s theater of the mind.

As a morning host, I loved hearing:
👉“I pictured you taller.”
👉“I thought you had darker hair.”
👉“You’re so much more handsome…” (okay, that one never happened 😉)

Radio is different. It’s intimate. Personal. It makes your brain do the work—keeping imagination alive.

That’s the magic. Radio isn’t just heard. It’s felt.

Get The Truth About Radio: https://t.co/ScxlhdoRZQ

Listen on Spotify, Apple, iHeart & more: https://t.co/6R0cETPDk3

#Radio #TheaterOfTheMind #AudioMagic #RadioMakesYouSmarter #Storytelling #Media #Marketing

[Dave Sturgeon @davesturgeon]

Most agency folks today grew up in a digital-first world. Which means many never learned how to:
🎙️ Write great audio copy
📻 Schedule a broadcast radio campaign
📊 Build reach/frequency radio schedules
So radio gets left out. Not because it doesn’t work. But because fear + lack of training make agencies avoid it.

👉 That’s not radio’s weakness. That’s a skills gap. Until it’s closed, advertisers miss out on one of the most powerful ROI machines of all time: local, human connection through broadcast audio.

Get The Truth About Radio: https://t.co/EUKRMX3IC6
🎧 Spotify, Apple, iHeart & more: https://t.co/6R0cETPDk3

#RadioTruth #MarketingStrategy #MediaMix #AudioWins #BroadcastPower #AdAgencies #RadioResults #ROI

[Dave Sturgeon @davesturgeon]

Listen to The Truth About Radio podcast with Dave Sturgeon ♫ @iHeartRadio https://t.co/8zwA8wYLvy

[Dave Sturgeon @davesturgeon]

@ThatEricAlper @JacksonBrowne Running On Empty

[Dave Sturgeon @davesturgeon]

💭 Why do some media folks root for radio’s demise?

Because if radio thrives, it proves they gave up too soon. Or if radio fails, they get to say “told you so.”

Here’s the truth:
📡 Radio’s obituary has been written for 70+ years.
📊 Yet it remains the #1 reach medium in North America.
🎙️ Trusted, local, human.

The “radio is dead” prediction?
👉 The longest losing streak in media.

Get The Truth About Radio on Amazon:
https://t.co/EUKRMX3IC6

#RadioTruth #ResilientRadio #AudioWins #BroadcastPower #TrustIsCurrency #RadioResults #OGInfluence

[Dave Sturgeon @davesturgeon]

Listen to "Myth: Nobody Listens to the Radio Anymore" https://t.co/BEu39bXqlj