Dave Wolfe

🤓 100+ Million Shopify Entreprenuer

[Dave Wolfe @davewolfeio]

Full Article ⬇️

https://t.co/Pplc39J8HB

[Dave Wolfe @davewolfeio]

🚨 ATTN: DTC Marketing Operators — Scammers Are Targeting Your Brand on Meta

WSJ just dropped this:

👉 70% of new Meta advertisers = scams or shady offers
👉 Fake sites. Cloned brands. Stolen customer data
👉 Meta’s catching some — but not fast enough

Meta is still the platform for scale. But if you’re spending, you’re a target.

✅ Monitor brand knockoffs like it’s a KPI
✅ Educate customers on your verified checkmark, official URL, and real social handles
✅ Don’t assume Meta will catch it before your customers do

Important context: I’m not anti-Meta — like any brand owner with an 8 figure/year media spend, I LOVE Meta.

❌ Let’s fight these scammers like it’s the “but-does-come-from-China” dropshipper wars of 2018.

🔒 Protect your brand before someone else runs your ad budget and crushes your customers.

[Dave Wolfe @davewolfeio]

@benschreiber_ What were attribution settings?

[Dave Wolfe @davewolfeio]

@TaylorHoliday Sales

[Dave Wolfe @davewolfeio]

@codyplof Ran it all weekend and it absolutely crushed

[Dave Wolfe @davewolfeio]

@zachmstuck @zachmstuck have been doing that for almost two years now. Glad to see others coming around!

[Dave Wolfe @davewolfeio]

@TaylorHoliday I’ve said this for years. Makes no sense to exclude “purchasers.” Buyers should be excluding their engaged email/sms segments (30 day clickers). If they’re not engaging and you can’t reach them, why in the world would you not be willing to pay Meta to reach them!

[Dave Wolfe @davewolfeio]

@kevinolearytv @Facebook @SquawkCNBC @AndrewSorkin Mr. Wonderful 🙌

[Dave Wolfe @davewolfeio]

@social_savannah I have the very best if you're looking for aggressive tax planning I assure you! My fiance and I are saving about $1.6 million thanks to him for 2020. DM and happy to connect 🙌

[Dave Wolfe @davewolfeio]

@social_savannah Can't wait to get TikTok ads rollin for my brand 🤯

[Dave Wolfe @davewolfeio]

Buying $1,000,000 of #tesla stock ➡️ https://t.co/4jTaCXPLAY @elonmusk