Incase you missed it.. someone stole 12 tons of KitKat bars off a truck in Italy.. 414,000 bars.. just vanished.. the truck was heading to Poland and it never arrived..
Nestlé confirmed it wasn't a stunt.. someone genuinely pulled off a chocolate heist worth hundreds of thousands of dollars.. and nobody got caught..
so now KitKat trucks in Canada are rolling with full presidential-level security.. four black SUVs.. red flags.. like they're transporting nuclear codes..
the chocolate is still missing.. Nestlé launched a "Stolen KitKat Tracker" so you can check if your bar came from the stolen batch.. and the marketing team turned the biggest L of the quarter into the most viral campaign of the year..
someone in Nestlé's boardroom looked at a $500K loss and said "this is the ad budget".. and honestly.. it worked better than anything they could've planned