David Aaker

Vice Chairman of @prophetstrategy, a global consultancy, Professor Emeritus, UC Berkeley, Author of 18 books including "The Future of Purpose-Driven Branding"

[David Aaker @DavidAaker]

I am no longer active on this Twitter page. Please follow me on LinkedIn for updates and content: https://t.co/53ok1psBQq

#AakeronBrands #Branding

[David Aaker @DavidAaker]

This piece beautifully captures the essence of my daughter @aaker’s work: building eras and designing for change, cultivating joy and savoring the journey: https://t.co/YS6z4pns3r

#AakeronBrands #Branding #ProudDad

[David Aaker @DavidAaker]

@Nathalief @Forbes Oh wow yes, thank you for the catch.

[David Aaker @DavidAaker]

Branding social programs is imperative for elevating purpose. Thank you to @forbes for publishing my article explaining why. https://t.co/aKcqqkl0So

#AakeronBrands #Branding #PurposeDrivenBranding

[David Aaker @DavidAaker]

Great interview with @OfficialRitwij on @RealTheProde about the power of branded social programs. What are some of your key takeaways after listening? https://t.co/1LIubj4nm6

#AakeronBrands #Branding #PurposeDrivenBranding #TheProde

[David Aaker @DavidAaker]

Winners in the future will embrace social program leadership or fade into irrelevance. Read more in the first chapter of my latest book here: https://t.co/leKJiXUIwa

#AakeronBrands #Branding #PurposeDrivenBranding

[David Aaker @DavidAaker]

Storytelling is a crucial element of purpose-driven branding. Nice piece by @thomaskolster https://t.co/qdIUrTEcpa

#AakeronBrands #Branding #PurposeDrivenBranding @MarketingWeekEd

[David Aaker @DavidAaker]

As consumer behavior continues to shift, the future of branding is bright. These 5 trends are at the forefront for marketers in Asia. https://t.co/CLLmCYPX6X

#AakeronBrands #Branding

[David Aaker @DavidAaker]

A purpose deeply rooted in an organization's mission and business strategy can authentically guide its marketing strategy to be purpose-led. https://t.co/yEJFTABJg6

#AakeronBrands #Branding #PurposeDrivenBranding

[David Aaker @DavidAaker]

I agree with @Unilever. It is true that correlation is not causation, but the validity of the result is strengthened by the fact that it is replicated over different categories, offerings and brands. https://t.co/TbCCOAoNWF

#AakeronBrands #Branding #PurposeDrivenBranding

[David Aaker @DavidAaker]

Senior leaders: are these 6 trends on your radar? https://t.co/eqBOCeEhMx

#AakeronBrands #Branding

[David Aaker @DavidAaker]

This powerful quote from the late @StanfordGSB professor and friend of my daughter @aaker, also applies to branding: "A brand is only its remembered stories." https://t.co/sxR1heRiAP

[David Aaker @DavidAaker]

ICYMI, my new book has a song!!! @AllieChip, a gifted composer and artist, (who was recently on The Tonight Show Starring Jimmy Fallon) has created a wonderful folk song that captures the spirit of the book. https://t.co/SHFjejTAqK

#AakeronBrands ##PurposeDrivenBranding

[David Aaker @DavidAaker]

For an organization to truly make an impact on society, the work starts internally. https://t.co/qidjABTv3q

#AakeronBrands #Branding #PurposeDrivenBranding

[David Aaker @DavidAaker]

This article from @SustainBrands includes 4 strategies for building a social-purpose ecosystem within your organization. If you aren't already, 2023 is the time to prioritize purpose. https://t.co/kg05EVcQSY

#AakeronBrands #Branding #PurposeDrivenBranding

[David Aaker @DavidAaker]

Ideas from my books "Spanning Silos" and "The Future of Purpose-Driven Branding" come together in this article. https://t.co/pytz49EuAZ

#AakeronBrands #Branding #PurposeDrivenBranding #Collaboration

[David Aaker @DavidAaker]

Listen in and join the movement toward brand purpose for societal good. We discuss what it means and how to approach it on the Scratch podcast by @wearerival. https://t.co/5kpcHIbrke

#AakeronBrands #Branding #PurposeDrivenBranding #Podcast

[David Aaker @DavidAaker]

Had a great discussion with Cecilia Huang about the key ideas in my latest book on purpose-driven branding and the implications for the China market. https://t.co/2jkLFWxD4F

#AakeronBrands #Branding #PurposeDrivenBranding

[David Aaker @DavidAaker]

Several ideas from my new book on purpose-driven branding are illustrated in what they're doing at @Cotopaxi. https://t.co/toi9JwpqYk

Nice job, Cotopaxi!

#AakeronBrands #Branding #PurposeDrivenBranding

[David Aaker @DavidAaker]

Nearly a decade ago, I was writing about embracing higher purpose. All of this still rings true for 2023. https://t.co/kxcOHPkCsA

#AakeronBrands #Branding #PurposeDrivenBranding