David Born

CEO of licensing agencies @bornlicensing + @borntolicense | Ex-Warner Bros. + Cartoon Network | Licensing coach at Daily Mentor | Licensing Expert on @useintro

[David Born @davidb0rn]

To the people affected: Your expertise is invaluable. This industry needs experienced licensing professionals now more than ever - whether that's at these companies, at agencies like ours, or building something new.

[David Born @davidb0rn]

David Ellison's Skydance merged with Paramount in August. Two months later, they're cutting $2 billion in costs. The math is simple: fewer people, same (or more) work.

[David Born @davidb0rn]

At a time when we should be opening doors to new voices and new brands, we're watching them close.

[David Born @davidb0rn]

Paramount is cutting 2,000 U.S. jobs starting week of 27 October. This could be just the beginning.

[David Born @davidb0rn]

Amber - congratulations on your promotion and welcome back! Let's do this. 💪

[David Born @davidb0rn]

Welcome back, Amber Cheung! 🎉

[David Born @davidb0rn]

We couldn't be more excited to have her leadership as we scale Born Licensing in 2026 and beyond.

[David Born @davidb0rn]

If you're in Melbourne on Sunday, I'll be the one trying not to cry at kilometer 35. 😅

[David Born @davidb0rn]

This Sunday I'll be running the Melbourne marathon.

[David Born @davidb0rn]

The fundamentals are the same:
→ Show up consistently
→ Trust the process
→ Embrace the challenge
→ Celebrate the milestones along the way

[David Born @davidb0rn]

To everyone at ExCeL London this week: if you see Jenna and Alberto, say hello. They're the future of what we're building, and they're there to connect, learn, and move the industry forward.

To Jenna and Alberto: thanks for being there to fly the Born flag!

[David Born @davidb0rn]

🇬🇧 I'm not at Brand Licensing Europe this year - and that feels a bit strange.

[David Born @davidb0rn]

They're not just "filling in", they're leading. Meeting with partners, sharing our vision, and bringing back the insights and trends that will shape our work in 2025 and beyond.