David Dembowski

David is the Global Chief Revenue Officer at Operative. He is a streaming sports expert and an innovator in media monetization of premium content experiences.

[David Dembowski @daviddembowski]

https://t.co/nBuqerDIVJ

[David Dembowski @daviddembowski]

It’s been a record-setting season for the @NBA, and the momentum is rolling straight into the finals.

The playoffs have drawn their largest audience in 28 years, and the regular season delivered the highest viewership in 24 years. The second round of the playoffs drew its largest audience in 29 years.

https://t.co/FrKVVsbz0v

[David Dembowski @daviddembowski]

Major League Baseball (MLB) proposed a seven-year CBA with a hard salary cap, salary floor, and 50-50 revenue split. Starting in 2027, the floor would be $171.2M and the cap $245.3M, with equal sharing of local media revenue and a push for a national streaming rights deal—similar to the National Basketball Association (NBA)- after 2028.

#RSN #localmedia #mediarights #sportsmedia #nba #mlb

https://t.co/EkcDoEGNeN

[David Dembowski @daviddembowski]

Bringing home the hardware. 🏆

Global TV shipments increased 6 percent YoY to 50.3 million units in Q1 2026, as retailers increased inventory ahead of the ⚽ @FIFAWorldCup - Canada, Mexico and the United States World Cup 2026 (kicking off on June 11th), according to data from @OmdiaHQ report TV Sets (Emerging Technologies) Market Tracker: History – 1Q26.

https://t.co/ApJKItkFG2

[David Dembowski @daviddembowski]

According to a new report from EMARKETER analyst Ross Benes, sports’ share of converged ad spend—a catch-all that includes investments across traditional and connected TV—will reach a smidge (+$30 million) over $20 billion in 2027, up 3% versus the $19.53 billion projected for this year. As such, sports will account for nearly a quarter (23%) of what’s expected to be an $87 billion U.S. TV market.

#NFL, #MLB, #NBA. #NHL #FIFA

https://t.co/dJDPUSwpUd

[David Dembowski @daviddembowski]

Key stat: Some 80% of US adults are concerned about AI, and just 35% are excited about it, a 2.3-to-1 ratio that runs counter to industry enthusiasm, according to a March 2026 @QuinnipiacPoll University survey conducted by @DynataGlobal

[David Dembowski @daviddembowski]

Key stat: Some 80% of US adults are concerned about AI, and just 35% are excited about it, a 2.3-to-1 ratio that runs counter to industry enthusiasm, according to a March 2026 Quinnipiac University survey conducted by Dynata

[David Dembowski @daviddembowski]

70% of advertisers increased their investment in YouTube over the last year, while 65% increased their spending on Netflix, according to @doubleverify.

https://t.co/i6d4szkfnM

[David Dembowski @daviddembowski]

73 years ago today, two climbers did what no one had done before. At 11:30 a.m. on May 29, 1953, Edmund Hillary and Tenzing Norgay reached the top of Mount Everest after a freezing night camped at nearly 28,000 feet.

No shortcuts. No guarantees. Just preparation, trust, and one more step forward.

Some anniversaries are worth pausing for. This is one of them.

🏔️ Happy summit anniversary.

https://t.co/nj7fH0b07u

#Everest #History #Leadership #Perseverance

[David Dembowski @daviddembowski]

The battle for the living room is no longer just about content aggregation. It’s about owning the discovery layer. @Roku 's redesign will reach 100 million households.

#roku #contentdiscovery #mediaspend

https://t.co/v8OBuHrPmI

[David Dembowski @daviddembowski]

Premier League viewing on Sky Sports was up 25 percent year-on-year in the first season of an expanded partnership that delivered more live matches than ever before.

https://t.co/az5ovLPXa2

[David Dembowski @daviddembowski]

One Year Later: Where Are You on the AI Journey?

88% of companies are using AI.
Only 1% consider their AI strategy mature.

That gap, highlighted in McKinsey’s 2025 State of AI report, may be the defining challenge for business leaders right now.

It also maps cleanly to a 5-stage AI maturity curve:
🔵 Stage 1: Aware - AI is on the radar, but nothing has shipped.
🟡 Stage 2: Experimenting - Teams are running pilots, but without shared infrastructure, governance, or strategy.
🟠 Stage 3: Scaling - The danger zone.  Pilots keep running, but few make it into production.
🔴 Stage 4: Integrating - AI is embedded in workflows, decision-making, and operating models.
🟢 Stage 5: Transforming - AI changes how the organization works, competes, and creates value.

Most organizations are somewhere between Stages 2 and 3, yet believe they are already at Stage 4.

The companies that win the next decade will not be the ones deploying the most AI tools. They will be the ones building the maturity to use them well.

Where does your organization sit on the curve?

#AI #AIStrategy #DigitalTransformation #FutureOfWork #Leadership

[David Dembowski @daviddembowski]

Check out my latest article: The Brooklyn Bridge Is a Masterclass in Resilience https://t.co/qFZsJ8Q5K5 via @LinkedIn

[David Dembowski @daviddembowski]

Subscription streaming services increased the amount of sports programming in the first quarter, according to a report from @GracenoteData.

At the same time, the number of free ad-supported streaming television (FAST) channels continues to proliferate.

https://t.co/K7M1TJTnnW

[David Dembowski @daviddembowski]

https://t.co/YT0aXseIoJ

[David Dembowski @daviddembowski]

Omdia expects several trends to accelerate the transformation of television advertising over the next five years:

✔️ Expansion of ad-supported streaming services

✔️ Convergence of retail media and television advertising

✔️ Growth in programmatic and targeted TV advertising

✔️ Increasing importance of TV operating systems and smart TV ecosystems

✔️ Greater competition for consumer attention and platform ownership

https://t.co/BjrX7V3bvZ

[David Dembowski @daviddembowski]

@OmdiaHQ expects several trends to accelerate the transformation of television advertising over the next five years:

✔️ Expansion of ad-supported streaming services

✔️ Convergence of retail media and television advertising

✔️ Growth in programmatic and targeted TV advertising

✔️ Increasing importance of TV operating systems and smart TV ecosystems

✔️ Greater competition for consumer attention and platform ownership

https://t.co/BjrX7V3bvZ

[David Dembowski @daviddembowski]

Key stat: 85% of US adults trust their bank as an information source, compared with just 62% who trust AI, putting financial institutions 23 points ahead of AI, according to a February survey from @TDBank_US .

[David Dembowski @daviddembowski]

https://t.co/YT0aXseIoJ

[David Dembowski @daviddembowski]

New ‘Top Gun’ In-Car Camera To Bring Cinematic Feel To Fox Sports Indy 500 Production.

#indy500

https://t.co/kruzxLjZ3F