David Douek

Interested in too many things to describe them in 140 chars. Founder at eco- / Digital transformation consultant

[David Douek @daviddouek]

Tech, tech, tech. How to effectively train your commercial and medical teams to leverage tech? with Josep Noguer, Bekir Basar Ozer, Marcus West, Estelle Dierckx

[David Douek @daviddouek]

Jaime: Using avatars to train teams to deliver key messaging. Coach, to help them improve their communication with doctors
Christian: accumulating data across various departments allows to drive sales excellence, should feed up to brand strategy

[David Douek @daviddouek]

From months to seconds: AI insights and instant impact by Jaime Manzanera, Lance Hill, Christian Schulze, Paul Tunnah

[David Douek @daviddouek]

And how could it look like

[David Douek @daviddouek]

Stop saying we can’t measure Medical Impact! by Carlos Eid

[David Douek @daviddouek]

What is an impactful contribution?

[David Douek @daviddouek]

Alex: How do you get management onboard:
Anna: Leaders say yes to CX, but then ask for the ROI. Novo created an omnichannel task force with all cross-functional leaders in a room to align, get an overarching view
Shima: Takeda has a omnichannel feast. Sharing learnings

[David Douek @daviddouek]

Enhancing Customer Experience, from Strategy to Tactics by Cicek Aydin, Anna Hessenbruch, Shima Healy and Alex Jijie

[David Douek @daviddouek]

Shima: CDPs are needed to see how customer react to specific tactics
Anna: What's the overall strategy leading to the tactics
Cicek: What does your customer want? Relevance (DD: one of the key word of the day)

[David Douek @daviddouek]

Enhancing Customer Experience, from Strategy to Tactics by Cicek Aydin, Anna Hessenbruch, Shima Healy and Alex Jijie

[David Douek @daviddouek]

Look at Amazon who invested constantly in the future. AI is similar, we invest in the future

[David Douek @daviddouek]

The 7 Cardinal Sins of AI by Marco Andre

[David Douek @daviddouek]

Greed: When are we going to see the return

[David Douek @daviddouek]

Bias: is it really confiming our ideas or helping us having a more objective way to see things?

[David Douek @daviddouek]

Dependence
Be without or rely on it (it will help our life if we use it well)

[David Douek @daviddouek]

1st sin: Hallucination is also about creativity. It's about having a different look at things.
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It can misinform or inspire...