Luke Davey

Digital Marketing (MKTG3307) Time

[Luke Davey @davide_luke]

Struggling to understand the #customer #digital #involvement #cycle? This guy certainly knows what he is talking about and can make anyone #understand this topic easier! #udubmktg3 https://t.co/BLuTM8R8OR

[Luke Davey @davide_luke]

@nickelodeon used #trendjacking effectively during this #pandemic via adding #backgrounds of famous #shows for people to use in #zoom calls onto their #Facebook page. Including shows such as: #iCarly, #Spongebob and #HeyArnold! #udubmktg3

[Luke Davey @davide_luke]

#ROI (Return on investment) #measures the ratio between net profit and cost of investment. High ROI means the gains of #investment are favourable towards the cost of the investment. Need for help #understanding? Watch this great video! #udubmktg3 #ROI
https://t.co/ugb7cQmnkW

[Luke Davey @davide_luke]

Having a #problem understanding what #socialmedia metrics are? Here's a video to help you out and get your business to be #successful #online! #udubmktg3 #marketing #metrics
https://t.co/Vx4a8jhtNa

[Luke Davey @davide_luke]

@ECU's "Ready" #advertisement is a great example of something that targets and segments their target #audience, being soon-to-be uni #students. It does this by getting the ad to be in #firstperson, acting as if they were the person! #udubmktg3 #university https://t.co/kXHx7JqOgx

[Luke Davey @davide_luke]

An example of an #effectivecampaign reaching Australian University Students was @UWA's May the fourth be with you post of 2018. This #advertisement showcased their #orchestra play a bunch of #starwars tunes, garnering over 77k views on #youtube! #udubmktg3 https://t.co/4Y8exKUSCW

[Luke Davey @davide_luke]

A charity that relies on social media to advertise their products is @ecosia. This #charity donates their profits to charities as well as plant millions of #trees. Just like @LaProtectora, this charity relies on social media and advertisements to get their message out. #udubmktg3

[Luke Davey @davide_luke]

Just like @LaProtectora, @Pepsi has also used #celebrities to advertise their #beverage. Celebrities such as @MichaelJackson, @BritneySpears and @Beyonce have advertised the #drink in order for Pepsi to garner a better social presence, however Pepsi's plan succeeded. #udubmktg3

[Luke Davey @davide_luke]

In order for the news to not be crowded throughout #australia,
@nine
gets all their #news #twitter accounts to be state focused, promoting Local SEO via community #hashtags and location tagging. #udubmktg3 https://t.co/SbLvajdFnY

[Luke Davey @davide_luke]

@ParamountAU Uses Social Marketing in the involvement stage effectively, via sponsored advertising their release of the #sonic movie towards all people during the time of the #coronavirus since they know that people watch #movies at this time. #udubmktg3 #spreadthewordnotthegerms

[Luke Davey @davide_luke]

@Audible focusing on attracting the audience by using the top of the funnel (TOFU) to #trendjack a harmless joke for April Fools in order to engage their audience and become viral #udubmktg3 #aprilfools #silencebrand
https://t.co/gAyKenhx9E

[Audible @audible_com]

We can’t forget our fishy friends, who need company just as much as our furrier pets! 'Audible for Fish' is designed to ensure these scaly sweethearts have a whale of a time in the tank when home alone. Learn more: https://t.co/Efzvc7ZbAt!

[Luke Davey @davide_luke]

@Netflix is a great example on how one business focuses on one thing in particular in order to #campaign content. Netflix focuses on streaming, unlike other services like #Amazon Prime & #Disney+ who have muliple differnt content #udubmktg3 #selfisolation
https://t.co/IaXaglCAmk

[Luke Davey @davide_luke]

With the February Leap Year just passed,
@AviationGin
decided to #trendjack on this momentous occasion by showing one lady, technically turning 21 this year in comedic and satirical ways! #udubmktg3 #trendjacking #leapyear2020
https://t.co/ZvlNLJ0Ffo

[Luke Davey @davide_luke]

@Chegg has used Smart content effectively using this advertisement. When targeted to students, it shows what the product is and how helpful it is, as well as being shown off by someone the same age as the audience! #udubmktg3 #smartcontent #advertising
https://t.co/VwCKHa21t4

[Luke Davey @davide_luke]

@Nintendo shows in their #nintendo #wii advertisement that their #audience person is literally anyone who will like to have a good time! This campaign proved to be a massive success, #selling over 100 million units of the #console! #udubmktg3 https://t.co/AFlCjfoJg0

[Luke Davey @davide_luke]

@spudshed is a great example of how #organisations should define core organisational #values! Showing why they are doing it, followed by what they are doing and that they're #local as well! Take a quick look here #potatoes #udubmktg3 https://t.co/Q4h5Ypd1SC

[Luke Davey @davide_luke]

Wondering on how to achieve customer engagement? @outbrain has got you covered with their #article on how to achieve #customerengagement in your #business. #udubmktg3
https://t.co/nwk7CT42pd

[Luke Davey @davide_luke]

@Honey is a great example of Inbound #marketing, as they both advertise on social media such as #facebook and #twitter, as well as playing #advertisements on #Youtube featuring famous #youtubers like #mrbeast #udubmktg3 https://t.co/jBtjBzCYPi

[Luke Davey @davide_luke]

@GrilldBurgers
giving away free #drinks to all #students Monday - Wednesday whenever they purchase a #burger! Now that will definitely produce good consumer advocacy! #udubmktg3
https://t.co/SIyNHSxTbO

[Luke Davey @davide_luke]

@Forbes predicting that M-Commerce (Mobile Commerce), will increase by 68% due to the popular sites such as #Sephora and #Zara having optimal User Interface for their #Audiences when online shopping. #udubmktg3 https://t.co/knhowpSwAI