David Fenlon

Driving growth in media and esports

[MEG - Media Entertainment Gaming @meggroupltd]

The date of the data may have some dust on it, but don't expect the insights to have changed too much in two years! Reasons why UK consumers use an #Advertising blocker tools. @IntelInsider @eMarketer https://t.co/aa4Ok1Fs1U

[MEG - Media Entertainment Gaming @meggroupltd]

We are delighted to announce we've joined the @consciousadnet - a voluntary ad industry coalition set up to ensure that industry ethics catches up with the technology of modern #advertising. #brands #agencies #adtech #TogetherWeCAN #ethics Read more here: https://t.co/fubEEyYwcs

[MEG - Media Entertainment Gaming @meggroupltd]

Marketers will spend $13.4 billion on #advertising in Connected #TV this year, research firm @eMarketer estimates, as consumers spend more time watching TV and videos through connected devices. @WSJ @WSJeurope @alexbruell https://t.co/KTnApoNaQP

[MEG - Media Entertainment Gaming @meggroupltd]

We are hiring! We're currently looking for a Senior Backend #Developer who will play an intrinsic part in the rapid expansion and growth of both the company and #technology platform. #developers #recruiting #it #adtech #media #technology #ai #advertising https://t.co/a61dlREb8u

[MEG - Media Entertainment Gaming @meggroupltd]

"Creating a #comms framework which is adaptable enough to flex into different spaces and still seem like the same campaign is no mean feat. Choose channels that provide a platform for creative, short-term reactionary changes and proactive variations of messaging." @TheKiteFactory

[MEG - Media Entertainment Gaming @meggroupltd]

Terrestrial TV #advertising 'used' to be incredibly powerful. Like FB is now. Today, there is unending #TV #content that can be accessed from anywhere in the world. The choice is daunting. Tech needs to dream a new dream. @RodBanner #media #marketing https://t.co/N2Yhnv2SgM

[MEG - Media Entertainment Gaming @meggroupltd]

TV remains the world's most effective advertising medium but it will never reach its full potential unless we unify to make it much more efficient. #futureofTV

[MEG - Media Entertainment Gaming @meggroupltd]

Hello #Brands looking for an alternative media buying model. Future-proofing the #TV and #media industry is no small feat. But imagine an easy-to-use trading platform enabling brands and agencies to compare, bid and purchase ads directly from broadcasters. https://t.co/502vREbOyj

[MEG - Media Entertainment Gaming @meggroupltd]

The different #media measurements that currently exist are complex and don’t make an advertiser’s job easy. Brands want better metrics for #TV.
But, there is a solution..
No client ever said "My audience performed really well today." did they? #futureoftv https://t.co/J3CJLp67MV

[MEG - Media Entertainment Gaming @meggroupltd]

2. “Buying too much inventory is inefficient at best, and at worst, leads to excess frequency through heavy ad loads in programs, annoying consumers and wasting money. The system must change...” Marc Pritchard​ @ProcterGamble @PGUK @marcpritchard1 #futureoftv #media #advertising

[MEG - Media Entertainment Gaming @meggroupltd]

Watch 'TV in focus: new #trends in TV #advertising' on demand. #futureoftv #broadcasting #media https://t.co/dNmHrfYKvp @thinkboxtv

[MEG - Media Entertainment Gaming @meggroupltd]

It's hot in the #streaming wars right now with a battle for free #TV. Platforms are scrambling to give subscription-wary consumers zero-cost alternatives, betting they’ll put up with a few minutes of #ads in exchange for #broadcast TV #content. @vulture https://t.co/2gHlYLO3Tm

[David Fenlon @DavidFenlon]

@TVSimplified @Oracle @ThomasClaburn @TheRegister @OracleDataCloud @moat This demonstrates that programmatic “transparency” is limited at best and open to fraud. There is another way to buy media than programmatic platforms #media #Advertising @TVSimplified

[The Varsity Matches @VarsityMatches]

We love women’s rugby. We love men’s rugby. We love amateur rugby.

That’s why we’re now called The Varsity Matches.

A celebration of everything that’s good about the amateur game. The pride. The commitment. The rivalry. The tradition.

#ProudToBeAmateur #battleoftheblues

[David Fenlon @DavidFenlon]

I'm discussing “Is programmatic advertising going to destroy the TV market?” with martincunniSon. Wednesday, 17 Mar at 5:30 pm GMT on @joinclubhouse. Join us! https://t.co/pHpKhVxj86

[David Pugh-Jones @davidpj]

"TV remains the world's most effective #advertising medium but it will never reach its full potential unless we make it more efficient." #media #advertising #TV #Marketing #storytelling @TVSimplified @DavidFenlon https://t.co/fimdhmxFN6

[MEG - Media Entertainment Gaming @meggroupltd]

#Broadcaster TV remained one of the most powerful channels for video advertising in 2020 #TVadvertising #mediaplanning @Thinkboxtv

[MEG - Media Entertainment Gaming @meggroupltd]

We're excited to share the launch of our new video! The Media Exchange platform makes the buying and selling of #TVadvertising easy and accessible to everyone. #advertising #adtech #media @DavidFenlon

[David Fenlon @DavidFenlon]

Really great example of some of the hottest tech coming out of esports right now. If you are an investor looking for great value scale-up companies check out skybox #eSports #investment

[Anders @OnFireAnders]

https://t.co/wBNP0ujw4I - Come join us over @skybox More news to follow.

[David Fenlon @DavidFenlon]

@sam_s_cooke @byadamfitch @ShanzayU @ChrisKissack @sam_s_cooke I am looking forward to the day when you get to use your first razor