David Kang

tech, advertising & media, marketing | global product marketing lead — consumer, beauty, & luxury @tiktokforbusiness | prev @snapchat @instagram @meta

[David Kang @davidkkang]

Whoever is in charge of retail design these days at @BananaRepublic … 👏🏼👏🏼

[David Kang @davidkkang]

Made my first TikTok Shop order ever. It arrived in less than 2 days. Amazon watch out 👀

[David Kang @davidkkang]

Love this use of gen AI in e-commerce — aggregating a summary of customer feedback and reviews. Way quicker to assess a product and make a buying decision

[David Kang @davidkkang]

Genius move from @CocaCola to revitalize the 137 year old brand and reposition it for the younger generation. And exclusively on TikTok Shop – validating for social commerce

https://t.co/ImSwDniiD6

[David Kang @davidkkang]

Happy Apple Vision Pro launch day to all who celebrate

[David Kang @davidkkang]

This new @TikTokBusiness report on the Future of Consumer & Commerce in the APAC region is super interesting

I wonder where we – the US – would fall on the social vs. product-oriented spectrum

[David Kang @davidkkang]

Incredible stats and great to see an enterprise brand like Tarte invest in social commerce and see initial success. I wonder how long this will last and if brands will see repeat customers from TikTok Shop – right now consumers are incentivized by TT subsidies + alg pushing Shop

[Jonathan Snow, DMD @drsnow]

💰 Tarte has Sold 578k+ Products on TikTok Shop

They're also reporting a TRIPLE DIGIT halo effect on retail sales for products featured in it's Shop.

@tartecosmetics is a multi-9 figure revenue brand.
Already doing $10M+ in revenue on TikTok Shop.

They reportedly have not invested a single dollar in growing their Shop...
it's ALL organic/live streams & affiliate influencers.

Tarte's CEO said it best:

“Social media used to be for awareness only. But now social commerce innovations are collapsing the funnel, so you can discover a product and buy it within a minute on the same platform”

Their CMO hit it spot on:

"TikTok Shop is the first significant social commerce that we’ve seen in the U.S.; we don’t have any other channels like this right now, where we’re both getting branding content out in the world and producing direct revenue from it"

Excited to see enterprise brands like Tarte embracing where the industry is and capitalizing on the opportunity.

TikTok Shops has triggered a major shift in SMM...

It's the 1st time I've seen ORGANIC and INFLUENCER consistently drive direct performance in nearly 10 years (since before the IG algo change).

The book on TikTok Shop is still being written.
Make sure your brand is included in that book 🔥

[David Kang @davidkkang]

The answer for myself is no — without coupon incentives, I revert back to other platforms for discovery and purchase. Haven’t opened Flip in months

[David Kang @davidkkang]

Shout out to Flip's investors for funding my restock of skincare products – curious to see if a few repeat transactions will actually drive long-term consumer adoption of social commerce in the US

[David Kang @davidkkang]

@kelskamin This convinced me to come to Miami

[David Kang @davidkkang]

Are there any web3 startups building for content creators that I should know about?

[David Kang @davidkkang]

We've launched the SYKY Collective, a cohort of 10 digital designers that we believe will revolutionize the fashion industry.

I'm incredibly excited to see the talent that comes in, and to continue to support creatives through the power of technology.

Apply now through 5/2.

[SYKY @the_SYKY]

🦋 Launching The SYKY Collective 🦋

A cohort of 10 digital designers that will revolutionize the fashion industry.

SYKY is launching the first luxury incubator for digital fashion houses because we believe that the next great luxury houses are designing for digital worlds today. These designers are digital, global, and building the future of fashion. To accelerate this future, we're forming The SYKY Collective.

Selected digital designers will be accelerated through a 12-month incubator program with industry-leading mentors and resources to catapult their businesses into leading fashion houses. The SYKY Collective will work directly with a team of mentors intentionally selected to bridge the worlds of fashion, Web3, digital design, and culture.

◽️ @BFC
◽️ Jonathan Bottomley CMO of Calvin Klein
◽️ Mark Guiducci Creative Editorial Director of @voguemagazine
◽️ @ballmatthew Author, Entrepreneur & Advisor
◽️ @Sabinelm_ Creative Director at @_heyfrosty_
◽️ @Megan_Kaspar Co-Founder and Managing Director of FirstLight and Founding member of @RED___DAO

Apply to be a part of The SYKY Collective now via the link in bio. Applications close by May 2nd.

[Seven Seven Six 7️⃣7️⃣6️⃣ @sevensevensix]

Calling all emerging designers 📣📣📣

@the_SYKY is launching the first luxury incubator for digital fashion houses. Called "The SYKY Collective," this new initiative is built on the belief that the next great luxury houses are designing for digital worlds today.

[David Kang @davidkkang]

Join us here on Twitter Spaces in a few hours for a conversation with web3 leaders and digital designers about the impact digital fashion has on physical fashion design

https://t.co/vdr8v3lhDT

[SYKY @the_SYKY]

🦋 SYKY Spaces 🦋
How is Digital Fashion Shaping The Runway 👠

🦋 Set your reminder👇
https://t.co/t2mCQCtTdR

Join us for our first SYKY Spaces Monday, March 13 at 7pm EST for a conversation with the SYKY designer community and Web3 leaders on how innovation in digital clothing is influencing physical fashion design.

[David Kang @davidkkang]

@Canal Huge! Congrats @btcarroccio and team

[David Kang @davidkkang]

Congrats to the @GQMagazine @GQ3_io team on mint day — excited to see what’s in store for this community. It’s sitting pretty next to my @the_SYKY Keystone 🫶🏼

[SYKY @the_SYKY]

📈 SYKY Monthly Deep Dive report: The Latest in Web3 fashion.

Read how Web3 is redefining the fashion & luxury experience, including @Roblox's layered clothing technology, @thefabricant & @tribute_brand designing clothing for the digital persona + more.

👀👇

[David Kang @davidkkang]

I've been on and off Twitter for over a decade now but I'm being drawn back through the web3 community... and also because I'm a good friend and support @margaritaoreta's career

[David Kang @davidkkang]

The future of shopping is AR. This is so sick @Inna_Sparrow

[Inna Horobchuk 💙💛 @Inna_Sparrow]

That's how I want to shop for my 🖤#AirMax @Nike
Made and recorded with @Spectacles

[Variety @Variety]

Snap Paid Out More Than $250 Million to Snapchat Spotlight Creators in 2021 (EXCLUSIVE) https://t.co/8V532hDmst