In 2017, I started a podcast in my bedroom that nobody listened to - that decision would become the most consequential decision I've ever made.
Here's my non-AI-slop advice for every creator...
1️⃣ The first thing...
It's so cliché that it almost makes me want to cringe typing this, but honestly - the precursor to doing anything at a high level is creating what I call "the conditions to out-persist" 🐢
And the most critical condition to out-persist at something is enjoying the thing
If you're not going to love it for 10 years, without the need for commercial incentive, there's a significant possibility you're not going to hang in there long enough to FAIL - LEARN - IMPROVE - GROW
*Look at the graph below for a window into how long I podcasted before people showed up - for context, we added more new subscribers in the last 90 days (2 million±) than we had in the first 900 days!*
Therefore, the first question has to be: "Do I love this enough to give it a decade of my life?"
Once you're an adult, you only get about 6 or 7 decades.
Is this mission worth one of those precious decades?
If so, all you need is time. If you don't, stop wasting it.
2️⃣ The second thing...
TEAM, TEAM, TEAM
Nothing will sway your outcomes more than WHO you choose to align with
In business and in life,
The best decisions you make will be people
The worst decisions you make will be people
Steve Jobs once said the product he was most proud of making was "THE TEAM" and I feel the same way
I now have 100+ people behind me at FLIGHTSTORY who are truly the champions league of this industry - bound by obsession, detail orientation, and unapologetically hard-working to the point that you'd probably call us all toxic and we'd probably take that as a compliment 🤷🏽♂️
3️⃣ The last thing...
Don't take it all so seriously...
As a creator, you exist in a constant storm of feedback - praise, criticism, advice, attacks, all of it coming at you 24/7
This sounds weird, but one of the most clarifying thoughts that's helped me deal with the feedback is realising that I'm going to die someday, and that day is relatively soon
There's something about understanding that this is just a moment in time - accepting the paradox that your impact has very real consequences now, but at the same time, in the grand scheme of the grand scheme, you're going to be nothing more than a memory in a few loved ones’ minds - that liberates you from worry and enables you to do YOU with all of your heart
Thank you for enabling me and 100+ of my team members to have a job we love just by tuning in and supporting us.
Today we're celebrating our community hitting 13,000,000 subscribers on Youtube! ❤️
P.S... if you're starting out, please compare yourself today, to yourself yesterday!
Our team slogan since 2017 has been “one percent”. Which is really a question - how can we be 1% better next episode.
Thank god I didn't compare myself to the best in the industry back in 2017... If I had, I probably would never have started.
Listo para vivir Colombia Tech Week con la Delegación de Startup Grind.
Emocionado por conectar y aprender en una semana de tecnología, propósito y personas que marcan la diferencia. 🌍🚀
#StartupGrindQuito#ColombiaTechWeek#DelegacionStartupGrind
"The strategy required to find a great opportunity (lots of saying yes and exploring widely) is different from the strategy required to make the most of a great opportunity (lots of saying no and remaining focused)."
-@JamesClear
Buenas noches, vecinos este perro lo encontraron en el parque la Carolina se encuentra extraviado, compartan en sus grupos por favor para ayudar a que vuelva a su hogar.
Most online entrepreneurs are distracted by things that don't matter.
Take, for example, the biggest issues I see:
- No idea validation
- No unique value proposition
- Doesn't know the modern customer journey
- Doesn't understand their customer's challenges
- Can't figure out how to build trust & authority
- No concept of stacking offers appropriately
Then, compare those to the most common questions I get:
- What time should I post content?
- What length should I write?
- What's the best newsletter tool?
- What's the best tool for publishing on X?
- What landing page builder should I use?
I've never met someone doing $0 in revenue who chose a different landing page builder and ended up with a $100,000+ business.
Trust me, the basics and fundamentals get you further than you think.
You can build a $100,000+ business by deeply understanding your prospective customers and using Typeform or a Google Sheet to sell.
I hit $1M in my business with a one-page Carrd website and a Gumroad widget.
Please don't put the cart before the horse.
Spend some time this week thinking through the first list above.
Then get some traction. Then get fancier.
Hope that's helpful.
Reminder that no one cares how hard you had it - or whatever reason you use to excuse yourself for not achieving what you claim to want.
And neither should you.
The superheroes you have in your mind are nearly all walking flaws who’ve maximized 1 or 2 strengths. Humans are imperfect creatures. You don’t “succeed” because you have no weaknesses; you succeed because you find your unique strengths and focus on developing habits around them.
Imagine how much further you’d be if you did things even when you didn’t feel like doing them.
People think there’s some complex formula to winning - when the most basic one is: do what you said you were gonna do before it became inconvenient.
4/ Only hire people that really value working at a high growth startup
Growth is painful and unnatural
Everything is always breaking
But to a certain type of person, growth is also wildly stimulating and fun in a somewhat perverse way
These people were our best performers
6 - Ship as little product as possible
Totally messed this up the first time, and personally built and shipped a million features en route to PMF that we had to maintain forever
Goal here is to keep cutting scope repeatedly & have as narrow a product footprint up front
How to build a sticky product:
Make your product feel more like Nintendo's Super Mario video game
Goal: make me want to play it and reach Bowser to save Princess Peach
I use the "Octalysis framework" everyday to make products feel like more a fun game than a boring chore:
One of the more surprising things in business is the degree to which an inexperienced person with the right mindset will outperform a highly experienced person without it.
People love to bitch and moan that they don’t have enough time. In most cases, I’ve found that it’s rarely a problem of time, but usually a problem of priorities.