David Wethey

Founder/Chairman of Agency Assessments International. Author of DECIDE and MOTE. Currently writing THE VERY IDEA! to complete his Create/Debate/Decide series

[David Wethey @davidwethey]

Ageism is a real problem in advertising. Read about Mady Morris's experience. Countless others over 40 have been discriminated against. But Vicki Maguire's potty-mouthed and politicised piece, promoted by Campaign yesterday, was about age stereotyping. Nothing to do with ageism.

[David Wethey @davidwethey]

I'm doing an event at Brand Exchange 6pm on Wed 5th June, based on my book THE VERY IDEA, with the encouraging title "Idea Economics can make you indispensable". Do please register and come. See invitation and registration details below #davidwethey, #bra…https://t.co/OZL4TLUu7L

[David Wethey @davidwethey]

What a bargain! Please see this link:

https://t.co/gq9wivLLGj

Apologies for a sordid commercial message, but my latest tome is on special offer at Amazon Kindle for LESS THAN ONE BRITISH POUND UNTIL THIS SATURDAY, and I thought that - even out of curio…https://t.co/mf5tKCGEg9

[David Wethey @davidwethey]

The internet is a wonderful thing. This week I came across the story of American billionaire S Truett Cathy. He died in 2014 having made a fortune selling chicken sandwiches (the Chick-fil-A chain). His autobiography was entitled E…https://t.co/K5FC0jfiSC https://t.co/WvcmxqB31z

[David Wethey @davidwethey]

Creative Partnerships Consulting

I am delighted to announce that Philip Purdon and I have joined forces to launch Creative Partnerships Consulting. https://t.co/QDA2vf4rmy

I’ve previously worked with Philip as both agency leade…https://t.co/YHMJTQp65k https://t.co/WvcmxqB31z

[David Wethey @davidwethey]

I prefer real intelligence and you? check out my blog https://t.co/FO07eMYNAt

[David Wethey @davidwethey]

Do you sincerely want to make millions of pounds? 6 routes to fortune. My latest Marketing Society blog https://t.co/tdbDkpAHs6 via @po_st

[David Wethey @davidwethey]

What do you do at the office, Daddy? Read my latest Marketing Society blog here https://t.co/eZdiP3sdQP via @po_st

[David Wethey @davidwethey]

Do you like my makeover? https://t.co/TSSSkv5GuX

[David Wethey @davidwethey]

@herdmeister @nicoleyershon It's Valentine's Day and I can't get a spot in the Herdmeister's diary

[David Wethey @davidwethey]

They're fighting it out to get the gig on Bake Off https://t.co/rRUW5pYThe

[The Guardian @guardian]

Theresa May set to miss EU's 60th anniversary summit, sources say https://t.co/pNqg0toMVJ

[David Wethey @davidwethey]

No wonder Bercow's excited. He thinks he's second in line to be PM - like the Speaker of the House! #bercow #theveryidea

[David Wethey @davidwethey]

Love the Bercow intervention. Expect Refs to decide who plays at Twickers and Umpires to do the invites to Wimbledon #theveryidea

[David Wethey @davidwethey]

Apparently "trump" doesn't mean fart in US English. Well that may be changing.... #theveryidea

[David Wethey @davidwethey]

Think better by juggling three ideas at the same time. #theveryidea

[David Wethey @davidwethey]

"Ideas are made, not born". What do you think? Bit of both, maybe? #theveryidea

[David Wethey @davidwethey]

I'm collecting brilliant idea-generation techniques for my new book. Any gems? #theveryidea

[David Wethey @davidwethey]

E Pluribus Unum seems a bit passe under Trump. How about Futue Te Ipsum America? #theveryidea

[David Wethey @davidwethey]

Harry Truman said, 'Amazing what you can achieve if you don't care who takes the credit'. Very Trump-like. #theveryidea

[David Wethey @davidwethey]

What’s the best idea you never had? Read my latest Marketing Society blog here: Chttp://po.st/CQhzgm via @Po_st