David Castillo

Crafting brands & building digital experiences. Match your ambition and unlock your growth potential with us. DM for Brand Audit

#Branding #UXUI

[David Castillo @daviferent]

@NoahShreve DM

[David Castillo @daviferent]

Rand Hydrogen website on mobile.
Simple. Responsive. On brand.

[David Castillo @daviferent]

@motionimo Top!

[David Castillo @daviferent]

This is the website we did for Rand Hydrogen.
A simple way to keep the focus on what matters: green hydrogen, the technology behind it, and the real-world use cases.

[David Castillo @daviferent]

@dmiiiitrii A

[David Castillo @daviferent]

Inside the container is an electrolyzer, ready to transform unused energy into green hydrogen.
We started with the car, then extended the brand to the container and the hydrogen infrastructure coming soon.

#BrandIdentity

[David Castillo @daviferent]

@UiLandDesign Thank you for sharing! A great resource of Inspiration!

[David Castillo @daviferent]

A homepage should say what you do, why it matters, and what to do next.
ETIS is Estonia’s main research hub, managed by the Estonian Research Council.

Does ETIS’s homepage header hit the mark?
Read more: https://t.co/GbI09o81ji

#UXDesign #Homepage #ETIS

[David Castillo @daviferent]

A hydrogen car was one of the first real-world applications of the brand — a starting point that showed green hydrogen technology in real action. It was a Toyota Mirai powered by hydrogen fuel cells, showcased at the climate-neutral economy event in Paldiski 2 years ago.

[David Castillo @daviferent]

The Rand Hydrogen brand didn’t stop at the website.
We also created sales materials, including a one-pager and a sales deck, designed to stay on brand while helping explain a complex topic clearly.

[David Castillo @daviferent]

A brand is not real until it works in the field.
For Rand Hydrogen, we designed the identity to move from website and investor deck into trucks, containers, tanks, and other physical applications.

One system. Real-world scale.

[David Castillo @daviferent]

Here the link
https://t.co/cgWMs6Gr1w

[David Castillo @daviferent]

Europe is building more clean power than its grids can always handle. Rand Hydrogen turns that surplus into green hydrogen.

We built the brand system, website and investor deck.

Full case study on @Contra: https://t.co/9z0yHxgIHp

#GreenHydrogen

[David Castillo @daviferent]

A logo is not enough on its own.
For Rand Hydrogen, we designed a logo system that works across the website, investor deck, and physical applications in the real world.

One identity. Many touchpoints. Full case study on

@dribbble: https://t.co/ymCHq3bGI5

#GreenHydrogen

[David Castillo @daviferent]

@jazlynnkurni @figma Experimenting all the new features. Aren't you? All looks great!

[David Castillo @daviferent]

@VadimCarazan Left

[David Castillo @daviferent]

Most “AI‑design” is just faster generation.

The real shift isn’t AI making more content. It’s AI exposing how weak brands are when they don’t have a clear visual language, positioning, or CX that actually helps people.

If your brand can’t survive templates, AI isn’t the problem

[David Castillo @daviferent]

Your brand shouldn’t live in a forgotten PDF.

Digital brand guidelines keep logos, colours, and assets accessible from any device — easy to use, share, and apply.

#Branding #brandguidelines

[David Castillo @daviferent]

Outdoor posters are a great test for any brand.

Ask yourself:

– Does it show what you do?
– Does it reflect your personality?
– Does it make people want it?

#DesignSystem #DesignImpact

[Contra Labs @contralabs_ai]

The first eval that scores AI models the way working creatives actually do.

Live now.

[David Castillo @daviferent]

@contra @contralabs_ai It looks promising!