Or maybe people are just eating healthier, trying the carnivore diet etc.
Lots of things are helping grow the popularity of beef but it’s definitely not your beef check off dollars
GLP-1s are quietly reshaping the beef market.
Jordan Levi — the largest cattle feeder in America — explains why people on GLP1's are demanding more protein and less carbohydrates… and how it’s driving real demand shifts across the industry.
It’s because that would be admitting the beef checkoff is a failure. The checkoff refused work with @SBakerMD and he went ahead and created more demand for beef than they ever have. Mr. Levi works with the checkoff and knows it’s a failure but also knows NCBA needs a slush fund to lobby for his corporate partners.
I asked Tom Izzo about the viral clip of Charles Barkley defending his coaching style by saying people have gotten too soft.
Izzo: "Now we're supposed to just hug and kiss everybody... Accountability is going to be big until I leave."
Tonights cattle feeding thought
On the day I die
I would rather die with thousands of regrets for things I tried and failed or things I tried that sucked
Than to die with one regret of NOT trying something I always thought about trying
There’s an alternate universe where Collin Klein never leaves as OC and Connor Riley is still our OL coach and we’re looking at back to back Big 12 title appearances. Gonna drink enough Busch Lights until I find this reality.