Robert Dawson 🇨🇦

#RoboRob. Digital Ads, AI, randomness. My tweets come with a Maritime accent. Fly with the crows, expect to be shot.

[Robert Dawson 🇨🇦 @dawsonrb]

@Kantrowitz Loved the stance on betting and predictive markets. Then podcast rolled into a gambling ad right after ha. Oh technology

[Robert Dawson 🇨🇦 @dawsonrb]

@herrmanndigital Unbelievable hockey

[David Herrmann @herrmanndigital]

Turn on the USA vs Canada gold medal game.

[Rok Hladnik @rokhladnik]

Ads on Threads will begin to roll out globally next week

[Robert Dawson 🇨🇦 @dawsonrb]

@herrmanndigital wen Civilization?

[Phil Kiel @PhilKiel]

Underrated media buyer skill: making a conscious decision to not do anything:

Reviewing the data and leave the high spending ad that has a lower ROAS than other ads.

Reviewing the data and not scale up/down the budget.

[Robert Dawson 🇨🇦 @dawsonrb]

@rokhladnik If it was easy, nobody would pay us to do it ha. More headaches = safer the profession.

[Robert Dawson 🇨🇦 @dawsonrb]

@rokhladnik @Cloudflare Llol

[Kamal Razzak @kamal_razzak]

Cloudfare gone down so I guess thats going to be good for my ads

[Rok Hladnik @rokhladnik]

17 days till BFCM 2O25

[Robert Dawson 🇨🇦 @dawsonrb]

@herrmanndigital @andrewjfaris always tell team members, we have to be marketing our marketing even within the company.

[Robert Dawson 🇨🇦 @dawsonrb]

@rokhladnik Tis the season!

[Robert Dawson 🇨🇦 @dawsonrb]

@rokhladnik when ChatGPT ads? 🤔

[Robert Dawson 🇨🇦 @dawsonrb]

@dtcprophet You have a campaign called "operation red herring" with $1/day budget and a bunch of trash ads so competitors get confused when looking up your ads. Speaking hypothetically of course...

[Robert Dawson 🇨🇦 @dawsonrb]

@rokhladnik Very interesting. Thanks!

[Robert Dawson 🇨🇦 @dawsonrb]

I appreciate that you had a good back and forth. I couldn't read his article. And I thought maybe he would come off better in audio but just too extreme point of view.

[Robert Dawson 🇨🇦 @dawsonrb]

@alex 2% conversion rate is pretty standard to get users to pay for a product online. It's why volume is so important. 5% would be best in class. https://t.co/pVOFeSbkv6