Underrated media buyer skill: making a conscious decision to not do anything:
Reviewing the data and leave the high spending ad that has a lower ROAS than other ads.
Reviewing the data and not scale up/down the budget.
@dtcprophet You have a campaign called "operation red herring" with $1/day budget and a bunch of trash ads so competitors get confused when looking up your ads. Speaking hypothetically of course...
I appreciate that you had a good back and forth. I couldn't read his article. And I thought maybe he would come off better in audio but just too extreme point of view.
@alex 2% conversion rate is pretty standard to get users to pay for a product online. It's why volume is so important. 5% would be best in class. https://t.co/pVOFeSbkv6