we keep allocating more and more talent to a role we call "internal builders" – people whose entire job is building internal tools for the team.
this makes the gap between "we should pay for this" and "just build it" shrink.
the big one they built recently is a marketing os – 13 agents and 29+ skills enforcing brand guidelines across a feature → brief → content → brand check pipeline.
also running on base44 right now: a mentions tracker across 9 platforms, a team wiki, a task tracker, a sales pipeline dashboard, an auto-resolver for support bugs, a coupon generator for employees.
now i just need to ask my superagent to cancel all of the subscription that we don’t need anymore.
we're running a 2 days hackathon at @Base44
started today, wraps tomorrow afternoon.
everyone takes part, not just developers - sales, ops, marketing, all of us.
anyone can build, that's the whole thing.
i'm sure the crew will ship something great.
the only annoying thing is that they didn't let me join
Your superagent has a voice now.
Simply talk to it, hands-free. It handles everything within your conversation.
You can even customize the voice to suit your preference.
The paradigm shift that’s happening is not whether companies will require you to work more or less
It’s that the leading ones are going to structure their company around ICs that are 1000x more productive than the avg employee in 2022
And work life balance aside, you’d maximize the ability of every one of those ICs to put in effective hours every day. It might not mean working more but definitely clearing away BS and time draining processes
Today, we're launching shift. We're starting by cleaning your apartment in New York City, for free.
Here's how it works. Book a shift cleaning. A vetted shift operator comes to your home wearing one of our devices. They clean. They leave. You pay nothing.
In exchange, we record the cleaning. Robotics is being built on data about how people do daily tasks, and the value of that recording is what funds the service. Anything personal in it is anonymized before the recording is processed.
By now, you have heard about the shift to AI more times than you can count. About the shift toward you, the part where you actually feel it, you have heard almost nothing. Shift is what starts to make it concrete, in specific cities, with specific services.
Today, cleaning in New York. Soon, handymen, repairs, and errands across the globe. And this is just one side of shift, with more on the way.
Comment “shift” and we’ll send you an early access link.
we’re looking to take the batteries included approach weve had in @Base44 to other places, not only building.
to help you do – marketing, distribution, monetization, retention, etc.
What would you like to see us build in those areas?