🎉Today our MMM, Meridian, is launching globally.
🙌 In addition to providing extensive technical documentation, we’re also announcing a new certified measurement partner program to help marketers get started with Meridian.
Meridian features 3 distinctive methodologies to help marketers make more informed x-channel media budget decisions – from brand building to performance efforts:
1. Better video measurement by modeling YouTube reach and frequency.
2. Fuller performance media insights, including paid search contributions, by accounting for Google search query volumes.
3. Calibration for greater MMM accuracy by integrating incrementality experiments across channels.
Meridian is open source & transparent.
The code repository is available on GitHub, and we’ve published our methodology research for full transparency on how results are derived. And note, your data isn’t shared with Google.
Because it’s open source, you can choose to use the MMM solution as it is, build off it, on top of it, or use the pieces you find most useful.
Check out the blog post for more details and how to get started: https://t.co/O1tjc5rQRQ
We know that growing in-store sales is important, but many of you have shared that location and geo targeting in Performance Max for store goals is confusing. Let us break it down and keep it simple with three simple tips → https://t.co/iRJVdHejDY
The Ads Transparency Center is starting to roll out globally today. It’s a searchable hub of all Search, YouTube and Display ads served by verified advertisers. https://t.co/NYStnTXPTf
Advertisers can learn more about verification here: https://t.co/Sr4gTnU9Dq
I've been trying to figure this out myself but glad to see this article confirming that Google Ads conversion tracking tags are still superior to GA4 goal imports despite the updates coming to GA4 tracking https://t.co/EigY9CcD7K #googleads#ppc#ga4
I love tech, but do we really trust Amazon with all our purchase data and digital copies of our palm prints? https://t.co/GTR9Lb605a https://t.co/IzW3X9KlWJ #Amazon
love using Google's Bard primarily asking it Google Ads, SEO and other marketing questions. Beta is now available https://t.co/m8yRnVQ0uX #BardAI#GoogleBard@Google
Disappointed in @Starbucks@Merkle@niftygateway in the Starbucks "The Siren Collection" NFT drop. Like many in the discord thread, I was never able to login after trying right at the 12pm PST drop time. Not a fair chance for all. #starbucksodyssey#Odyssey#Starbucks