Douglas Cannon

Retired public relations counsel, educator, researcher

[Douglas Cannon @dcannon]

Does your church spend too much time on social media? Learn to engage online without overcommitting: http://t.co/ow7FzG3uvX #UMC

[ReligionCommunicator @ReligionComm]

Douglas Cannon (@dcannon) will lead "Research and Evaluation on a Dime" wkshp at #2015RCC, April 9-11: http://t.co/BYzblTPBEI

[Douglas Cannon @dcannon]

Kudos to @AmericanAir. I traveled today from TX to VA thru two hubs with no delays--during Thanksgiving crunch. Excellent!

[Douglas Cannon @dcannon]

Hokie PR majors get career advice from VT communication alums during speed-mentoring Sept 19.

[Douglas Cannon @dcannon]

Religion is part of everything. #RCC helps people talk about it.

[Douglas Cannon @dcannon]

Douglas F. Cannon honored by Public Relations Society of America | Virginia Tech News | Virginia Tech http://t.co/uQ9Ka6WZih

[Douglas Cannon @dcannon]

#PRSA College of Fellows announces 15 new members http://t.co/aLPRiR3pKG

[Douglas Cannon @dcannon]

Flying #UnitedAirlines from TX to VA has again taken longer than driving.

[Douglas Cannon @dcannon]

3 #VirginiaTech graduates have earned the Certificate in Principles of Public Relations: Chris Bonelli, Cat Goergen and Taylor Riley. #PRSA

[Douglas Cannon @dcannon]

4 of 5 Virginia Tech students who took the test for a new entry-level public relations certificate passed.

[Douglas Cannon @dcannon]

Signed 139 certificates for DeRose-Hinkhouse Award winners. Congratulations to religion communicators honored tonight. #RCC2013

[Douglas Cannon @dcannon]

At least 13 first-timers attended the Religion Communicators Council convention orientation today. #RCC2013

[Douglas Cannon @dcannon]

Religion Communicators Council members gather in Indianapolis April 4-6 for their 84th annual convention. #RCC2013

[Douglas Cannon @dcannon]

Trees are down all over Blacksburg after Friday night storm. Power is still out in many spots.

[Douglas Cannon @dcannon]

Measurement is different from assessment or evaluation. One is a metric. The others are judgments based on metrics.

[Douglas Cannon @dcannon]

Assessing changes in what people know takes more than counting message exposures. You need specific feedback from publics.

[Douglas Cannon @dcannon]

PR outcome objectives must be realistic. Tying messages to behaviors is difficult. People may get info but not act on it. No trigger.

[Douglas Cannon @dcannon]

Tying PR measurement to campaign effects is OK but limited. Those effects may not relate to ongoing relationship values or goodwill.

[Douglas Cannon @dcannon]

Goodwill is the intangible value of a company. That asset is on the books and has a specific, changing value. Think BP, Exxon, J&J.

[Douglas Cannon @dcannon]

Changes in the value of goodwill should measure public relations impact. Too few business people know what goodwill is.