The “GPS” Close
No one argues with Google Maps. Be the Waze of your industry.
Redirect, don’t persuade.
When they object:
‘Interesting! Most clients who say that end up choosing [X]. Want to know why?’
Authority = fewer U-turns.
The “Dale Carnegie” Opener for Rushed Prospects
Carnegie said: “The sweetest sound is a person’s name.”
But decision-makers hate small talk.
So lead with:
“[Name], I know you’re slammed want to solve [problem] in the next 4 minutes?”
Respect earns attention faster than rapport.
The Brian Tracy “Psychology of Selling” Hack
Tracy says 71% of buyers make emotional decisions first.
So why pitch ROI spreadsheets first?
Lead with:
“What’s the emotional win if this works? Relief? Pride? Bragging rights?”
Then justify with logic.
David Sandler’s “Reverse Selling” Tactic
Sandler’s golden rule: “No mutual mystification.”
If a prospect ghosts, send this:
“Hey [Name], I’m guessing this isn’t a priority anymore should I close your file?”
90% reply to avoid losing control.
The “Tony Robbins” Question That Unlocks Budget
Robbins teaches: “The real price is what it costs someone to stay the same.”
When they say “It’s too expensive,” reframe:
“Is the price higher than [X] problem recurring for 6 more months?”
Make stagnation the villain.
The “Chess Not Checkers” Close (Inspired by Chris Voss)
FBI negotiators never say “What do you need?”
They ask: “What would make this a fair deal?”
Translation: Let the prospect set the terms, then work backward.
You’ll uncover their true budget/hesitations in 30 seconds.
The “Glengarry Glen Ross” Truth (Minus the Toxicity)]
“ABC: Always Be Closing” is outdated.
2025 version: Always Be Curious.
When a deal stalls, ask:
“What’s something I haven’t asked about that’s critical to your decision?”
The answer is always in the silence you didn’t let exist.
PS Want your appointment setters trained in these frameworks?
That’s why CEOs hire Salesync → We turn SDRs into psychologists and closers into problem surgeons.
(Follow me @dealflow_david for daily scripts.)
The “Chess Not Checkers” Close (Inspired by Chris Voss)
FBI negotiators never say “What do you need?”
They ask: “What would make this a fair deal?”
Translation: Let the prospect set the terms, then work backward.
You’ll uncover their true budget/hesitations in 30 seconds.
"The ‘Overpromise Trap’"
“I’ll double your revenue in 90 days or I’ll work free until I do.”
Bold stakes make them believe it’s too crazy to be a lie.
🎯⏰
The ‘Burn the Boats’ Demo
“Watch this 3-min demo or I’m deleting the link forever.”
Urgency + exclusivity = they’ll click before they blink.
🔥⏲️ #NowOrNever
What Zig Ziglar Got Wrong About Closing]
Ziglar said: “Every sale has 5 obstacles: no need, no money, no hurry, no desire, no trust.”
2025 update: The 6th obstacle is no clarity.
Cut through it:
“Let’s skip the demo in 4 words, what��s your biggest bottleneck right now?”
Speed builds trust faster than schmoozing.
The Grant Cardone “10X” Email Template
Cardone’s obsessed with unreasonable persistence.
But blind follow-ups annoy buyers.
Fix: Add a value spike to every touch:
“No reply needed just saw [their news] and thought you’d want this case study on [specific pain point].”
Persistence + relevance = unstoppable.