Dean Moon

Christian, Husband, Father | Convert Executive insight into distinctive Micro Thought Leadership so you can own your market position.

[Dean Moon @deanjmoon]

We live in unparalleled times.

The opportunity in front of us is enormous. With the tools we now have, we can create almost anything, for next to nothing.

But with all of that opportunity, I'm reminded: I do not know what will happen tomorrow.

One phone call. One diagnosis. One outcome. Any of them can change everything.

So yes, plan. Plan well.

But planning was never the problem. The question is the positioning of our humility, and what we think we can achieve.

Because everything is in the Lord's hands.

And whilst money is a powerful resource, it's always been a poor master.

[Dean Moon @deanjmoon]

@sanketq The first version was the attempt.

The next 38 was the iteration.

The 40th was the output of the first 39 attempts.

The numbers go up sequentially. You don’t start at 40.

[Dean Moon @deanjmoon]

@Nicolascole77 #agree

[Dean Moon @deanjmoon]

@pigways @_Tumbawumba @SkyNewsAust is it hilarious?

[Dean Moon @deanjmoon]

Friday is Playtime!

September 2022, unemployed…

Dismayed and feeling lost, I decided I would get involved with one of the ministries at The Bridge Church.

At the time, I felt embarrassed and didn’t know what to expect.

I didn’t want to talk to the mothers or the odd father there, and I certainly didn’t want to engage with the toddlers (unless they were mine).

So I folded tables, took out the rubbish and did any heavy lifting and cleaning that was necessary.

Not glamorous work.

What I didn’t realise was this enabled the volunteers at Church to spend more quality time with the mothers and kids that attended.

I turned up week in and week out just ‘doing my thing’.

Sometimes the most humbling work can also be the most gratifying.

In a world full of democratised authority and people’s value placed on their net worth, it’s important to ground yourself in what really matters.

I, turn up with flashy AI content daily here, but had I not turned up to Playtime it wouldn’t have given me the space to reflect on what’s really important.

Faith and Family.

Have a wonderful day - and try incorporate a bit of ‘Playtime’ when you turn up on social, because if I’ve learnt anything over the last few years - your profile is your personal brand, and what you and believe and think matters…

And as always BeProlific!

God bless!

[Dean Moon @deanjmoon]

@BBCWorld Problem with woman?
WTF are you talking about.
It’s all about competence.

[Dean Moon @deanjmoon]

@AngusTaylorMP Your policies not your proclamation.

Let’s wait and see.

[Dean Moon @deanjmoon]

@MarioNawfal Assault

[Dean Moon @deanjmoon]

@Matt_Camenzuli “No-one’s not using it”

Wonderful example of poor grammar!

[Dean Moon @deanjmoon]

@HustleBitch_ You got the view.

Now you’re hitting the delete/block.

Who cares.

[Dean Moon @deanjmoon]

𝗧𝗵𝗲 𝗣𝗮𝗿𝗮𝗯𝗹𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗖𝗹𝗮𝘆 𝗣𝗼𝘁

Some time ago, a master potter was teaching a class of aspiring students.

Each wanted to master the art of producing beautiful clay pots.

The master, an artisan had honed her craft for years.
The locals in the village all admired and loved the pots she so effortlessly made.

On day one, she split the class in two.

To the first group, she said:

"𝘠𝘰𝘶𝘳 𝘨𝘳𝘢𝘥𝘦 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘣𝘢𝘴𝘦𝘥 𝘰𝘯 𝘰𝘯𝘦 𝘵𝘩𝘪𝘯𝘨.
𝘏𝘰𝘸 𝘮𝘢𝘯𝘺 𝘱𝘰𝘵𝘴 𝘺𝘰𝘶 𝘱𝘳𝘰𝘥𝘶𝘤𝘦.
𝘍𝘪𝘧𝘵𝘺 𝘱𝘰𝘶𝘯𝘥𝘴 𝘰𝘧 𝘱𝘰𝘵𝘴 𝘨𝘦𝘵𝘴 𝘺𝘰𝘶 𝘢𝘯 𝘈.
𝘍𝘰𝘳𝘵𝘺 𝘱𝘰𝘶𝘯𝘥𝘴, 𝘢 𝘉.
𝘈𝘯𝘥 𝘴𝘰 𝘰𝘯..."

To the second group, she said:

"𝘠𝘰𝘶 𝘰𝘯𝘭𝘺 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘰𝘯𝘦 𝘱𝘰𝘵.
𝘉𝘶𝘵 - 𝘪𝘵 𝘮𝘶𝘴𝘵 𝘣𝘦 𝘱𝘦𝘳𝘧𝘦𝘤𝘵."

Weeks passed.

The first group got to work, they made pot after pot.
Lopsided ones. Cracked ones. Ugly ones.

They failed constantly.

The second group planned.
They theorised.

They discussed what perfection was.
They waited for the right moment.
They considered the time of day.
The amount of light in the room.
They examined the clay.
They studied the wheel.

At the end of the term, a curious thing happened.

The most beautiful pots. The ones closest to perfection.

All came from the quantity group.

The quality group? One sad monstrosity that looked horrible.

- - -

𝗥𝗲𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗠𝗮𝘀𝘁𝗲𝗿𝘆

The pursuit of perfection is through repeated execution.

Pursuit is the operative word!

Repetition creates the master.

Whether you're creating content to build awareness or build pipeline.

Sales & Business Development is a game of conversion rates.
Your activity largely determines your failure & success rate.

Post once, get nothing, no outreach - 100% fail.
Post 100 a times, outreach 100, get 5 meetings.

5% conversion rate.

You do this over and over and over again.

Your content creation gets faster.
Your outreach becomes more bold.
Your awareness and messaging gets better.

All the while, people are watching you fail, and improve overtime and become the master.

The problem with most people? They find one deal. One opportunity. And they try to perfect it.

Creating multiple opportunities is like creating multiple pots.

Those dozens of failed pots sitting on the ground that don't look great?

That's pipeline attrition, that's why you need coverage.

And those beautiful pots?

Closed revenue.

[Dean Moon @deanjmoon]

@LeonardoAi be nice if the donut had bites 😆

[Dean Moon @deanjmoon]

@thejustinwelsh Stuck isn’t the right word.

‘Screwed’ is better.

[Dean Moon @deanjmoon]

@AlboMP Could someone please contest for leadership in ALP?

Actually - just contest.

[Dean Moon @deanjmoon]

@KleinRevd @HonTonyAbbott Christian preachers aren’t gunning people down in Bondi

[Dean Moon @deanjmoon]

@AlboMP Can the coalition get their act together so we don’t have to put up with 🤦‍♂️

[Dean Moon @deanjmoon]

@AlboMP Do your JOB!

[Dean Moon @deanjmoon]

@BBCNews And this is what tax payers fund…

[Dean Moon @deanjmoon]

@youvanik @elonmusk That’s a redundant statement.

Musk made EV’s accessible.

That’s like saying Edison stole the light bulb.

[Dean Moon @deanjmoon]

@onerealjrich @IanJaeger29 ahhh… a bit late