In 1994, an earthquake caused a massive blackout in LA.
The entire city went dark. No streetlights. No neon signs. No glow from buildings.
That night, emergency hotlines got flooded.
People were calling to report a “strange, glowing cloud” stretching across the sky.
If lately you’ve felt like:
- Your brain is full but not truly focused
_ You keep thinking but nothing becomes clear
- Your mind feels loud even on quiet days
- You want clarity, but you’re drowning in noise
Next Monday’s newsletter is for you.
Pixar had a problem.
Their early drafts were a mess. Chaotic, confusing, and nowhere near the films we know today.
Even world-class creatives couldn’t see what the story really was.
Clarity isn’t a thinking problem. It’s a framing problem.
One well-placed question can do more than ten hours of overthinking.
Just like Woody, the story wasn’t wrong. The frame was.
People rarely regret because they failed.
But because they didn’t try.
Jeff Bezos understood this long before Amazon existed.
In 1994, he was 30, working a stable job on Wall Street.
Good pay. Smart colleagues. Clear trajectory.
This is the Regret Minimization Framework — a mental model for big decisions:
1. Project yourself far into the future.
2. Ask what your older self would regret not doing.
3. Let that truth guide today’s action.
Jeff Bezos didn’t quit his job because he was fearless.
Instead, he used a mental framework to make the right decision obvious.
I'll unpack and show you how to use it to make the moves you keep delaying.
If you want to get it next Monday, subscribe → https://t.co/iAyPi51jso