Debarghya Roy

Founder @Nuwtonic | Agentic AIO + SEO execution

[Debarghya Roy @debarghya_tech]

Most SaaS products start with an idea. We started with an obsession.

Not with ChatGPT.
Not with AI.
Not with SEO trends.

The journey actually started in 2019.

A small team of senior software engineers, after spending 15+ years building software, decided to build and scale an EdTech platform.

What happened next changed everything.
Using unconventional SEO approaches and relentless experimentation, we scaled that platform to 1.5M+ users in just 2.5 years.

No backlinks.
No SEO hacks.
No shortcuts.

Just engineering, experimentation, and an obsession to understand how search actually works.

That success created a bigger question: Why do some pages rank while others don't?

Instead of relying on industry opinions, we went deeper. Over the next few years, we:
➜ Studied hundreds of Google patents
➜ Built 70-80 experimental websites
➜ Tested 100+ real-world SEO scenarios
➜ Intentionally pushed sites to failure to understand cause and effect
➜ Built internal tools to validate our findings

Many experiments failed. Some worked beyond our expectations.
Every success and failure became part of a growing knowledge base that eventually evolved into something much bigger.

By 2023, the market was flooded with AI writers and SEO tools.We made a conscious decision:

We would not build another AI wrapper.
We wanted to understand both traditional search and emerging AI Search before releasing anything publicly.

That journey led to AltSchema SEO and eventually to Nuwtonic. What started as internal tooling became a platform used by agencies and SEO professionals who wanted more than reports, audits, and dashboards. They wanted execution.

Today, #Nuwtonic has crossed:
▸ 100+ paying customers
▸ Agencies and consultants across multiple countries

But the most rewarding part isn't the numbers. It's the feedback.
We've seen agencies tell us:
► Their pages started appearing in AI Search within days
► Sites dormant for years started growing again
► Automated SEO & GEO optimization eliminated hours of manual work
► Tasks that once required teams can now be executed in minutes

Something unexpected happened along the way. Our customers stopped feeling like customers.They became part of the team. Every month , agencies bring us new problems, edge cases, frustrations, and opportunities.Those conversations directly shape what we build next.

Today, Nuwtonic is no longer just a 6-member team. It's a community of agencies, SEO professionals, marketers, and solopreneurs helping shape the future of SEO and GEO.

We're fortunate to be surrounded by some incredible minds from both old-school SEO and the new world of AI Search.

And we're only getting started.We're planning something much bigger for the community.
More collaboration.
More innovation.
More opportunities to learn from folks actively shaping the future of search.

If you're building an agency or working in SEO, GEO, or AI Search, send me a DM.

I'd love to connect.

[Debarghya Roy @debarghya_tech]

Reddit used to good for subtle promotion.. now there are 3 types of accounts only.
A. Folks who are trying to market
B. Folks who are insanely frustrated,think they know everything, specifically judging people without knowing or listening facts and think themselves as JUDGEs
C. bots

[Debarghya Roy @debarghya_tech]

Whats your thoughts on this ??? :)

[Debarghya Roy @debarghya_tech]

How you gain customers :
A. Paid marketing
B. Social following
C. Organic
D. what else ?

[Debarghya Roy @debarghya_tech]

If you building something.. let's connect

[Debarghya Roy @debarghya_tech]

Agentic SEO & GEO works if done well.results of 6 and half years after lot of experimental failures and then figuring out CORE HOW GOOGLE and AI Search. Now building @Nuwtonic so you don't have to fail before you get success. Launching with APPSUMO.

[Debarghya Roy @debarghya_tech]

@james84_ Really

[Debarghya Roy @debarghya_tech]

@chaosengineerr Bro, that's consistent growth

[Debarghya Roy @debarghya_tech]

@foxtomb232 A lot to learn your approach. Appreciate it

[Debarghya Roy @debarghya_tech]

Drop you app below to get visibility and let's connect

[Debarghya Roy @debarghya_tech]

Let's say "HI" , if you are below 500 followers, drop you app what your Building.

[Debarghya Roy @debarghya_tech]

Let's say "HI" , if you are below 500 followers, drop you app what your Building.

[Debarghya Roy @debarghya_tech]

@james84_ Hi lets connect

[Debarghya Roy @debarghya_tech]

@ChainChaserVN Hi lets connect

[Debarghya Roy @debarghya_tech]

@Prince_of_web3 Hi, lets connect

[Debarghya Roy @debarghya_tech]

@perkmaybe Hi

[Debarghya Roy @debarghya_tech]

@ChainChaserVN Hi

[Debarghya Roy @debarghya_tech]

@sflorimm Congratulations bro, did you get paid customer out of this 187? I believe that's the more strong validation .

[Debarghya Roy @debarghya_tech]

Believe in what you do until it becomes true

[Debarghya Roy @debarghya_tech]

People I’ve never met are paying for something I built , it still doesn't feel real

[Debarghya Roy @debarghya_tech]

Do not stop when u feel like leaving, rather accelerate

[Debarghya Roy @debarghya_tech]

People I’ve never met are paying for something I built , it still doesn't feel real

[Debarghya Roy @debarghya_tech]

People I’ve never met are paying for something I built , it still doesn't feel real

[Debarghya Roy @debarghya_tech]

@aether_uiux Building https://t.co/ea0EYOQmFR Alternative of Search Atlas but for AI Search and Google SEARCH , where other tools gives you report,#nuwtonic Fix issues for you and let you build brand organic growth on auto pilot

[Debarghya Roy @debarghya_tech]

@foxtomb232 Building https://t.co/ea0EYOQmFR Alternative of Search Atlas but for AI Search and Google SEARCH , where other tools gives you report,#nuwtonic Fix issues for you and let you build brand organic growth on auto pilot