Debra Hilton

Helping SMBs attract better results through innovative direct response marketing that attracts more leads, shortens the sales cycle, and increases your profits.

[Debra Hilton @debrahilton]

"The business owner who invests time and energy imagining what people might buy and offering it them will quickly find himself standing head and shoulders above his competitors.
Are you ready for that?"
~ Debra Hilton

[Debra Hilton @debrahilton]

"It takes time to build a following because you are also building familiarity, confidence, and engagement. Your job is to show up regularly (whether that is daily, weekly, or monthly) and discover what creates the most engagement and response."
~ Debra Hilton

[Debra Hilton @debrahilton]

"You can market to consumers who can barely afford your product... OR you can market to consumers have the money and simply need to be convinced that they can benefit from what you sell."
~ Debra Hilton

[Debra Hilton @debrahilton]

When it comes to your service and product offers, do you have a 'big vision' item for sale?
"What is your highly priced, incredibly profitable, irresistibly seductive offer - the thing that only your highest tier of customers might buy?"
~ Debra Hilton

[Debra Hilton @debrahilton]

There is NO shortage of Money, only of Imagination - Walt Disney

[Debra Hilton @debrahilton]

"Wise Innovation leads to market disruption."
~ Debra Hilton
Want to lead your field? Determine how your innovation can deliver value?

[Debra Hilton @debrahilton]

"Don't make assumptions about the factors your customers will respond positive to based on OTHER PEOPLE'S date... Always do your own testing."
~ Debra Hilton
When you think about what your customers care about are you relying on assumptions or data?

[Debra Hilton @debrahilton]

The Confidence that comes when proficiency clasps hands with simplicity.
#confidence #proficiency #simplicity

[Debra Hilton @debrahilton]

Did you know that creativity and imagination don't fade with age? But they do decline with disuse.

[Debra Hilton @debrahilton]

Are you helping your customers create habits... Or are you leaving their actions and reactions up to their choice?

[Debra Hilton @debrahilton]

"I hate rules. All I do is report on how consumers relate to reality."
~ David Ogilvy
#rules #reality

[Debra Hilton @debrahilton]

"People buy products they believe will deliver value for money, beauty, nutrition, relief from suffering, social status, and other similar results. This is true in all cultures and all economies. So... Figure out what value YOU can deliver." ~ Debra Hilton #value #motive

[Debra Hilton @debrahilton]

"If you want to get ahead, you must read things that give you new ideas and insights, not merely things that confirm what you already know."
~ James Karl Butler

[Debra Hilton @debrahilton]

Don't we all know that stories can be sparks leaping from the bonfire of an offered tale to become their own fire, if they land on the right ground, if kindling is there and a light breeze but not a hard wind?
#stories

[Debra Hilton @debrahilton]

"You are worth more than your IP - so never be afraid of earning trust by exposing your unique approach to a topic. Your ideal clients will be attracted by that."
~ Debra Hilton

[Debra Hilton @debrahilton]

No man is an island. If you want to grow then look around for models to follow and those to avoid.

[Debra Hilton @debrahilton]

Discernment enables you to see TRENDS others miss and to distinguish passing FAD from truth.

[Debra Hilton @debrahilton]

Are you strategically DESIGNING your business so that you reach your goals?

[Debra Hilton @debrahilton]

"Not only do you need to have a business advantage, you need to constantly evaluate its market power."
~ Debra Hilton
#businessadvantage

[Debra Hilton @debrahilton]

"We extend beyond our limits, not by revving our brains like a machine or bulking them up like a muscle—but by strewing our world with rich materials, and by weaving them into our thoughts."
~ Annie Murphy Paul