@Buylinkpro People forget that SERM also affects the sales team. When a salesperson mentions the company and the prospect googles it, seeing third-party expert mentions makes the sales call so much easier. It provides immediate credibility.
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@Buylinkpro@DegenR873 yes, they usually start with a deep dive into your current standing. they identify why people are complaining and where the 'silent' happy customers are hiding.