Announcement:
As of today, Immutable Play is now open to all games, including those from web2.
The first studio to join will be @Ubisoft.
When we launched Play last year, our goal was to solve the biggest problem for games: growing an audience. Since then, we’ve scaled to +5.6m wallets, and helped dozens of live games find their users.
As we’ve grown, so has the demand from web2 games. These studios spend over $300B a year on pre-launch UA, and seeing how much more efficient and retentive our rewards strategy is, they’ve inevitably wanted to get involved.
Now they can.
From today, all games that meet our quality bar can reward their users through Immutable Play.
This will give our players access to some of the biggest franchises in the world. It will bring their multi-million user bases to our ecosystem, where they'll discover our existing games.
Every game that uses Immutable Play is one step closer to adopting Passport, creating NFTs and launching a token. This is how we “soft onboard” the next 10,000 games from web2.
The first step is Ubisoft, with their 200 million UbiConnect players.
And there is so, so much more to come.
If the rumours are true, this would be huge.
IMX announced they were cooking with @Ubisoft back in 2023.
This might be the first major IP from a AAA studio shipping onchain👀
https://t.co/vp8uoBAkbN
2 years ago we announced we were partnering with @Ubisoft. Thrilled to finally be able to reveal the outcome of our biggest partnership yet: we’re launching Might & Magic Fates with @Ubisoft - and it’s coming this year.
Might & Magic is one of the largest & longest-running gaming franchises in the world:
>millions of global players
>40 years of IP
>millions in funding
>developed by the studio behind Assassin’s Creed, Just Dance, Far Cry, + more
With Ubisoft Connect’s 138M+ users, we’re expecting MAU growth that will make the last few years look like a footnote.
And this is just stage 1 of the partnership.
More details coming soon.
Stay tuned, because we’re not stopping until Immutable games are played by 1B+ people worldwide.
2 years ago we announced our AAA partnership with @Ubisoft. Today we're thrilled to finally be able to reveal the outcome: Might & Magic Fates, launching this year.
The M&M franchise has millions of global players who've adored the games for 40 years. We're proud to bring them the next evolution: a free-to-play strategy card game for mobile.
Backed by millions in investment and built by a team of Ubisoft veterans, Might and Magic Fates brings a fresh, competitive, skill-based experience to mobile.
Here's what to expect:
- A true Might and Magic trading card game with hundreds of iconic cards to collect
- An original experience featuring unique mechanics, card types and creature abilities
- A free-to-play game where glory is forged by talent – not luck or wealth
Follow @MightMagicFates and stay tuned – more details coming soon.