Motif

Motif is a loyalty insights agency that specialises in decoding and building customer loyalty to drive business growth.

[Motif @decodingloyalty]

We are beyond thrilled to reveal that we are the winners of the MRS/BIG Business-to-Business Research award for 2020!!!🎉

Thank you to everyone who worked on the project, to the @TweetMRS, to @BigB2B and to @CityGuildsGroup for being an amazing client to work with.

#mrsawards

[Motif @decodingloyalty]

"Thinking Big - here comes the sun"

Check out our Head of Research, Julian's piece in the International Journal of Market Research, discussing the importance of finding the balance between innovation & methodological rigour.

https://t.co/E9zTXfUayS

#researchblog #thinkingbig

[Motif @decodingloyalty]

Not convinced your current touchpoint CX programme drives action in your organisation? Our loyalty solution is the answer. Get in touch to find out how we can help you increase your revenue this year!

#loyalty #cx #touchpoints #tracking #customer #research #insight

[Motif @decodingloyalty]

Our brand new research looks at the way traditional touchpoint CX and customer loyalty interject. Get in touch to find out how we can help you increase your revenue this year.

#loyalty #cx #touchpoints #tracking #customer #research #insight

[Motif @decodingloyalty]

Wishing a very happy Woman’s Day to strong, intelligent, talented and wonderful women everywhere, and in particular we'd like to shine a light on all the brilliant women that work for Motif.

Happy international Women's day!

#womensday #internationalwomensday

[Motif @decodingloyalty]

Take a look at Julian's latest article on @researchlive that looks at drawing on social identity to help marketers challenge the status quo and connect with people in new ways.

A fascinating read!

#marketresearch #mrx #socialidentity #brand #customerinsight

[Research-live.com @researchlive]

Julian Adams of @decodingloyalty reflects on how drawing on social identity can help marketers to challenge the status quo and connect with people in new ways.

#mrx #socialidentitytheory

https://t.co/TFrQyGnXDf

[Motif @decodingloyalty]

Happy Thanksgiving to all our American and Canadian counterparts! #happythanksgiving #happyholidays

[Motif @decodingloyalty]

You still haven't seen our ‘ABC of Driving Business Success’ webinar? Where have you been? Get in touch to find out more:
https://t.co/zkife99mL4

#webinar #researchwebinar #businesssuccess #loyalty

[Motif @decodingloyalty]

To support the long-term ecological balance, we must fight to achieve Net Zero globally and this is where ESG comes in. So what does ESG represent? Read all about it here:

https://t.co/szfKlpmhRd

#mrx #marketing #insight #cx #sustainability #research

[Motif @decodingloyalty]

Our Head of Custom, Julian Adams, has written a piece for Research Live discussing how chatbots can empower brands and supercharge commercial performance. You can read it here:

https://t.co/3rbfUP7lDs

#chatbots #researchlive #opinionpiece

[Motif @decodingloyalty]

Quality is the first of our loyalty building blocks . It's about feeling confident in the quality of product and services. It's a key way to retain customers - don't give them a reason to leave because of product failure, poor service or inefficient processes.

#loyalty #quality

[Motif @decodingloyalty]

Happy Diwali!

We wish you all good health, happiness, prosperity and peace.

#diwali #diwali2022 #happydiwali #festivaloflights

[Motif @decodingloyalty]

Our very own Petra van der Hejden spoke at @imperialcollege this week for the MRS @AQRUK University Roadshow on a quest encouraging students to consider a career in #marketresearch. We hope there were some converts!

#graduatejobs #careeradvice #graduatecareer

[Savanta Americas @Savanta_America]

We are delighted to announce that Motif will be joining the Savanta family!

Both Savanta and Motif see exciting potential in the acquisition and we can't wait for them to join the team!

Read more below.

https://t.co/pveZ6DkTNG

[Motif @decodingloyalty]

We are very pleased to announce that as of earlier this month, we are now part of the @SavantaGroup family!

https://t.co/slRISVHYsR

Please do get in touch if you’d like to know more or how we can help build loyalty for your brand…

[email protected]

[Motif @decodingloyalty]

Two of our own discuss their experiences with ASOS and how the online retailer went above and beyond when it came to customer service.

#successstory #research #insight #closeness #customercloseness #insights #customer

https://t.co/S3eVNvsrYn

[Motif @decodingloyalty]

Successful brands treat customers as individuals. We know this from our extensive R&D and the conversations we have with our clients' customers all the time.

Here's an example of where companies can get it wrong:https://t.co/fetIgpuYjA

[Motif @decodingloyalty]

Ready to find out more about the next elevation of CX and loyalty? Customer loyalty programmes today must be focussed on building brand magnetism.

Read more here: https://t.co/L2PJiKlHGU

#magnetism #loyalty #cx #levelup #research #insight #newinsight #mrx #modern

[Motif @decodingloyalty]

Interested in finding out more about one of the research industry's biggest buzz words?

Look no further, here's 250 words all about Closeness, our fourth building block of customer loyalty: https://t.co/cU9WdMO2G4

#loyalty #closeness #customer #insight #research #cx #mrx

[Motif @decodingloyalty]

With ESG approaches front and centre, Associate Director Bhumika Gandhi shares some insight on the role sustainable pensions can play in securing a better planet.

Read here: https://t.co/pAX1fpaPyR

#pensions #esg #research #cx #mrx #sustainable #insight #insights #money

[Motif @decodingloyalty]

Sharing is our third building block of loyalty.

We're often asked if our loyalty metric replaces NPS? The answer is no. Sharing relates directly to a customer's desire to tell people about a good product or service.

#nps #sharing #loyalty #cx #insight #research #mrx #insights