How is #eyetracking data compiled? ๐๐ผ
In a heat map, we use warm colors to represent the areas of greater interest ๐ฅ and cold tones to show the areas where the least #attention is called โ๏ธ
Did you notice what the artist was drinking? โ
Thanks to EyeTracking, you will be able to know how #usersinteract with your #content or #website, what catches their attention and what they overlook ๐๐ฏ
In January, we were selected by Vestbee, the matchmaking #platform connecting startups with investors, among the 100 European #startups that are attracting the most attention from #investors ๐
AirCar is a hybrid between a car and an airplane: it works both on the road and in the air ๐โ๏ธ Its designer, Professor Stefan Klein, has already carried out tests to produce it on a commercial level at his company, Klein Vision ๐คฉ
This discovery was made thanks to Eye Tracking, which analyzes eye movement; GSR, which measures emotional arousal; Facial Expression, which screens facial expressions in response to a stimulus; and EEG, which detects cognitive and motivational loading processes ๐ง ๐
Emotions, context and stories make people able to remember things better. Neuromarketing uses this information to keep consumers interested in a brand for much longer ๐ง โ
https://t.co/BC29wqBEuO
Humans have selective memory ๐ง By following these key points, your customers won't forget you:
๐ Create emotionally engaging content.
๐ Connect what you want them to remember with their geographic location.
๐ฃ Tell a story with your brand.