From smoothly written scam texts to bad actors cloning voices and superimposing faces on videos, generative AI is arming fraudsters with powerful new weapons. https://t.co/IW5eRl3OQ7
To help media planners and buyers get their brand’s advertising in front of the right audience, our new guide with @effectv demystifies what sets premium apart in today’s multiplatform video landscape. https://t.co/KXTx3T8adi
Bringing ad characters out of mothballs--good or bad move? Discuss! @FruitOfTheLoom Revives Classic Mascots for the @tiktok_us Generation @GSDM https://t.co/Fw4RZ4zMSJ via @Adweek
The release of movies about brands — Barbie, Tetris, Nike Air, and BlackBerry — isn't just the result of Hollywood groupthink and coincidence.
Freelance writer Jared Holst explains how these films cater to the gig economy. ⬇️
#longreads
https://t.co/0Wl83V3ebe
The legendary marketer, Julia Goldin, is Adweek’s first-ever Brand Genius Lifetime Achievement honoree!
Recognizing her varied and international marketing career, as well as her current role as @LEGO_Group's chief product and marketing officer, Goldin is also the cover star of our special July Brand Genius magazine issue. https://t.co/QEVMhSVPGf
If you’re working 70 hours a week you have one of three problems:
1) you are a poor delegator.
This is the most likely scenario (95%)
2) you have too much ego, believe you’re too special, and incorrectly believe only you can do the job.
This is very common (4.9%)
3) you’re in too hard of a business.
There are some businesses that just can’t be scaled. The market sucks and nobody has done it before you.
You’re solving a problem that doesn’t exist and trying to climb an impossible mountain.
This is rare (.1%)
📰 Brands embrace Threads as a direct Twitter replacement, sources reveal, to build followers.
User behavior on Twitter & Threads, especially during Super Bowl & Olympics, will determine the real winner of the social media cage fight.
https://t.co/VmKQ573Z9l via @Adweek
@GeneralMills embraces the promise of regenerative agriculture, a key lever in #sustainability that deserves our attention. Learn more from Director of Regenerative Agriculture, Jay Watson. #farming#ad https://t.co/vY0vm5J8Xt
Unilever has launched the Inclusive Set Commitment, a pledge that mandates all productions over $106,000 will include at least one person with a disability as part of the production crew. .https://t.co/QAlhMco2yt
Hi! I'm looking for a horticulturalist or plant expert to give shopping advice for a @RealSimple story on the best grow lights. If you're interested in being a featured expert, please e-mail at [email protected]. Thanks!
Smoke from Canadian wild fires will blow in here through Tuesday. Expect to smell the smoke and take it easy, especially if you have breathing issues already. There is an AIR QUALITY ALERT in place. More at 10 and 11 @boston25
🎙️ @AdweekPodcasts | In this episode of Young Influentials, host @colmeetsworld sits down with @HelloCore co-founder @BrianBolze to learn how vibrations help with mindfulness, breathing techniques and much more. https://t.co/iWBjLD3is7