Daniel Horner

Business owner - make your own luck.

[Daniel Horner @deejhorner]

@Ivan_Schwakoff More balanced without Salah. Nice to have a RW that tracks back and helps to defend

[Rupert Lowe MP @RupertLowe10]

Starting and running a business in 2025 Britain - let’s walk through it.

You’ve got a good idea, managed to save a few quid to invest and want to give it a go. Let’s say it’s a cafe.

Generate wealth, create jobs and contribute to your local economy. Great idea. You just picked the wrong country to do it in.

Registering the damn thing is complicated enough, and that’s the easy bit. Next up is the bank account? You’re treated like a criminal and it takes week - opening a cafe, not a terrorist cell.

You manage to find a premise, good location. Oh, it costs a fortune. Rent through the roof and you’re forced to pay thousands to the council. For what? The filthy high street? The rapid customer service? Hmm. Yet another rip off. Inspections are a nightmare, it’s never-ending bureaucracy from people who have never created anything in their lives.

But somehow you get it off the ground and things go well. You need to expand, hire someone.

Ouch. PAYE, national insurance, pensions, HR policies, health and safety risk assessments. One wrong step and you’re facing an employment tribunal. Is it even worth the risk?

It’s becoming more and more expensive, and risky, to hire people? Why bother?

Maybe you try and get independent contracted help. Ah. IR35 puts a stop to that. We wouldn’t want any flexibility now, would we? That would make too much sense.

Your accountants already cost an absolute fortune. They’re bleeding you dry just so you comply with the layers and layers of regulations.

But let’s say it’s gone well, and your hard work is paying off. Turnover hits £90k. The dreaded VAT threshold.

That means if you essentially then have to start charging VAT. That means everything gets 20% more expensive for your customers. Or you are forced to absorb the costs. Or you deliberately make less money to stay below the threshold. Just brilliant.

Maybe you want to keep the cafe open later? Serve some alcohol? Have some music on?

More licences. More costs. More inspections. More bureaucracy. Why bother?

Waste collection even costs a fortune. Remind me, why are you already paying the council? You try and ring the council, you’re on hold for 30 minutes. Brilliant. Customers are waiting. You finally speak to someone. They’re rude, and haven’t got a clue what they’re doing. They promise they’ll get back to you, but they only work four days a week and on Thursday they’re working from home. No answer, you have to chase and chase and chase.

Incompetence reigns.

Right. We’ve got through all of that, now you want to pay yourself? Not unreasonable is it? For working 16 hour days to get the business off the ground?

Corporation tax slices your profit down. Maybe there’s some left. Dividend allowance has been cut, so there’s less to take there. Tax rates are up too. Hmm. Okay, well let’s take a small salary and some dividends. Maybe you’ve got student debt too which takes a large chunk?

It is brutal.

Even making money costs money. It costs to deposit, it costs to accept card payments.

No holiday, no protection, no respect. All risk, and you’re treated like dirt by the Government.

You look at it all and just think, why bother? Why not work for the public sector as some irrelevant bureaucrat obstructing everyone else? Get 60k, 35 days holiday and you can literally never be sacked. What’s the point? Why take the risk? Just do that instead.

We desperately need to back British enterprise. Reward those who take all of the risk. And actually, support local businesses where we all can.

We should be slashing corporation tax, doubling the VAT threshold, increasing personal allowances, abolishing business rates for high street small firms, reducing national insurance contributions, cutting tax on salary/dividends, brutalising red tape and PLENTY more.

If you do these things, you will generate MORE tax revenue. It is really not a complicated principle. Does Reeves understand that? No. The woman is clueless. Absolutely clueless. She does NOT understand what she is forcing on business owners. Let’s see if she can run our cafe for a week. Absolutely NO chance.

I’m with the men and women who build businesses, create wealth, and generate opportunities.

They have my full respect. The politicians running our country certainly do not.

My message to our cafe owner? Keep plugging away, it will get better.

Please know that at least one MP is fighting for you in Westminster.

[Daniel Horner @deejhorner]

@megroper10 @JP198910 @_sophi_e @helptobuy Just done this! I’ll let you know if I get chosen 😂

[Daniel Horner @deejhorner]

@_sophi_e Thank Sophie! Appreciate it. Fingers crossed we hear something soon 🤞seems ridiculous if they don’t follow Scotland’s lead!

[Daniel Horner @deejhorner]

@chriskinsy @helptobuy @RobertJenrick https://t.co/TfAGH7Ckr6

[BBC Scotland News @BBCScotlandNews]

.@NicolaSturgeon says workers will now be able to return to construction sites gradually and announces an extension to the help-to-buy scheme until March 2022

Follow live: https://t.co/ZiIb1hYsjq

[Daniel Horner @deejhorner]

@helptobuy now that Scotland has announced an extension to the scheme will the rest of the UK follow suit? So many people have suffered losing their dream homes because of #COVID19 and yet know announcement has been made?? #baffling #helptobuy @RobertJenrick

[Daniel Horner @deejhorner]

@MartinSLewis seems to me that woman who are self employed and had to take stat mat leave in the last 3 years have been penalised for doing so when taking the self employment grant.... they can’t work because they’re looking after their child!!! #injustice #discrimination

[Daniel Horner @deejhorner]

@NayfBrine @Arnie_111 @Liverpoolcom_ @LivEchoLFC @jaredgarfield1 What a day out! #LFC

[Chimera Recruitment @ChimeraRec]

Looking for a flexible job in Manchester? Get in touch to find out about sales consultant roles working with the worlds best brands. We provide training, fair pay and rewards for hard work. Join the Chimera Crew. #jobsinmanchester #hiring https://t.co/JdQxQZL4tG

[Chimera Recruitment @ChimeraRec]

CHRISTMAS GIVEAWAY: Let the festivities be-gin. Win a bottle of Jim and Tonic Rhubarb Gin made with fresh-cut Rhubarb and London honey for you and a friend. Head over to https://t.co/mzeTkexYHl to find out more.

[Chimera Recruitment @ChimeraRec]

Brands want staff that are passionate about #CustomerExperience. We provide a staffing solution to populate the shop-floor with people that accurately represent brand. https://t.co/vLhKqMPPJO #RetailRecruitment

[Chimera Recruitment @ChimeraRec]

In order to create a successful #retailexperience, the people interacting with the #customers must match up to the quality of your product and the store surrounding them. That is why we created Chimera https://t.co/GA9Zn97QyY

[Daniel Horner @deejhorner]

@ODDSbibleKO @Tyson_Fury @ryancerenko 😝 our mates back

[Daniel Horner @deejhorner]

@Handsome_Frank @rouzerdine @ryancerenko 😂

[Chimera Recruitment @ChimeraRec]

Are you looking for a temporary job in London in luxury retail? We work with some of the worlds best brands and stores, offering
👉training
🙂fair pay
🏅opportunities for additional rewards

[Chimera Recruitment @ChimeraRec]

Luxury #retail is becoming more creative, more theatrical and more fun with each new store. Those once seen as #temporarystaff become actors in a #retailtheatre, performing on behalf of your brand. Welcome to the world of #empathetic, experiential retail: https://t.co/YkWLyNvWzc

[Chimera Recruitment @ChimeraRec]

Tune in to our Instagram live stream tomorrow night to see who has won MVP of the month and MVP on the year at our annual summer party! https://t.co/k80iN5418S

[Chimera Recruitment @ChimeraRec]

“It’s one of the reasons we started Chimera. You’re not just a name on a list. You are part of the Chimera family, you are a part of the Chimera crew. If you are working on the shop-floor, even if it’s just for eight hours, you are a part of that brand.” Daniel Horner